On March 24, 2011

The Blockbuster Secret to Seducing Your Audience: The Payoff

image of string of pearls

How is it possible that a string of fake pearls, purchased at Bergdorf Goodman for about $25, eventually sold at auction for $211,000?

Well, it certainly helps that Jacqueline Bouvier Kennedy had worn this particular necklace in almost every…


On March 24, 2011

After You Close a Deal

Earlier this month we closed our transaction with Coca-Cola. I can't say that I expected any of this to happen and so occasionally I felt as if I were watching things transpire, then I would realize that they were actually…


On March 24, 2011

The Downside of Personal Goals

For businesses and organizations, goals work great. For individuals, not so much. Here's why people are setting more and more goals and achieving them less and less.
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On March 24, 2011

Pre-Paid Wireless Has Finally Grown Up

Have you taken a look at pre-paid wireless lately? I hadn't, since there is always so much noise to follow in the post-paid world and pre-paid is relatively quiet, but pre-paid is actually looking better and better


On March 24, 2011

How to Take Your Writing to The Next Level

While there are multiple factors that determine whether a blogger attracts a huge audience, nobody will argue that producing great content isn’t an absolute requirement.

And let’s face it, producing great content is an enormous undertaking. If we were only…


On March 24, 2011

Adding Employee Wellness Benefits Can Help Your Small Business

By Maria Valdez Haubrich

With the rising costs of employee health care always an issue for businesses, many companies both big and small are emphasizing employee wellness to help keep insurance costs down. A recent study by Principal Financial Group…