On March 22, 2011

We’re in a New Energy Crisis. This One is Personal.

I often begin talks by asking my audience three questions:

"How many of you would say that demand in your lives has increased significantly during the past several years?"

"How many of you," I ask next, "expect that demand…


On March 22, 2011

Marketing’s Russian Doll Strategy

Marketers are up against it. Mass markets have fragmented into niches. One size no longer fits all. Consumers respond to customized messages or they don't respond at all. Big messages just bounce off.

In a perfect world, every brand…


On March 22, 2011

109 Ways to Make Your Business Irresistible to the Media

image of hat with press pass

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for…


On March 22, 2011

Tips to Help Overworked Entrepreneurs Achieve Better Balance

All too often entrepreneurs start businesses with dreams of more freedom and work/life balance. Then they find they’ve somehow given up their lives to grow their businesses. This is a recipe for illness, frustration and burn out.

While I offer…


On March 22, 2011

What’s Your Minimum Wage?

If you're going the do-it-yourself route to save cash, make sure you're actually saving money -- and not just wasting time.
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