On March 2, 2011
10 Ways to Think Different – Inside Apple’s Cult-Like Culture
Apple's culture is as distinct as its products are groundbreaking. Here's an inside look at 10 ways Steve Jobs taught Apple to Think Different.
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On March 2, 2011
The 100-Day Plan That Keeps My Employees Focused
When you get paid solely based on performance, it's even more crucial to have top performers on your team. Here's how one owner instituted a 100-day plan to keep everyone on task.
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On March 2, 2011
Why You Can’t Deliver Good Customer Service via Twitter
Twitter as a customer service tool? Still not ready for prime time. The best customer service doesn't come from technology; it comes from real people willing to help other people.
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On March 2, 2011
Does Your Company’s Logo Belong on the Product?
Disney only puts its name on family-friendly fare. Apple slaps its image on pretty much all products. A marketer explains what's smart--and what's deadly.
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On March 2, 2011
Four Simple Rules for Pitching Product Benefits
Customers buy benefits, not features. Here's how to make sure that your list of benefits has the most emotional punch.
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On March 2, 2011
4 Things Your Business Can Learn From the Ice Cream Man
Is there anything more emblematic of an entrepreneur than a person who not only works in his store, but actually drives it around town? Turns out, those local ice cream drivers have great strategy.
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On March 2, 2011
New Report: Women Gain in Workplace, Still Lag in Pay
A new White House report finds that despite women's advances in the workplace and educational achievement, they are still lagging in pay.
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On March 2, 2011
The Tongue-in-Cheek Approach to Social Media Marketing
Sincerity, candor, and a little flair can help anyone build a powerful social media presence. Just ask the King of Style.
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On March 2, 2011
Apple’s Next Gambit: Compete on Price?
Apple's ramp-up for an announcement Wednesday, believed to be the unveiling of the iPad 2, failed to stir Wall Street. The company's shares closed at $349.41, down 1.1 percent, after a day of volatile trading, possibly marking…
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On March 2, 2011
Entering Marketing’s Golden Age
There's a great Churchill quote, "Americans can always be counted on to do the right thing ... after they have exhausted all other possibilities," which I think applies to our long sojourn in the valley of social…
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