Small Biz Resource Tip: Signal

On September 21, 2011

Small Biz Resource Tip: Signal

 Signal

Marketing has a whole new meaning for small business owners these days. In many ways, technology has made it easier to reach your audience, but you have to know how—and you have to have the time to make it…


On September 21, 2011

Increase Your Passion for Work Without Becoming Obsessed

Work brings some people intrinsic joy. These people feel in control of their work, feel good about themselves while working, find their work to be in harmony with their other activities. Pscyhologists describe these folks as having harmonious passion. But…


On September 21, 2011

Why Don’t We Include Failures in Speakers’ Bios?

I say entrepreneurs should agree on full disclosure in their bios. We should list not just our successes, but also the failures. Nobody lists the failures.

For example, my bio would include not just co-founder of one software company that…


On September 21, 2011

Learn to Adjust Your Focus

When you think about any situation, you can focus your thinking on abstract aspects or specific details. A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and…


On September 21, 2011

In-Your-Face Advertising That Consumers Might Love

3D marketing is powerful -- and even more so, when it's delivered to the palm of your hand. Mobile 3D is becoming an increasingly common way of grabbing, holding, and entertaining consumers. From using current mobile technologies

…


On September 21, 2011

PPC for Local Businesses. Part 1. Geotargeting

In part 1 of a series, local PPC expert Christine Churchill introduces you to the basics of advertising a local store or business on Google AdWords. She explains Google AdWords Express (GAE), which doesn't allow much targeting and reporting. Then she

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