On September 19, 2011
The ICANN gTLD: Fantasy vs. Reality
Gary Elliot, chairman of the Association of National Advertisers and vice president
of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy." His arguments opposing ICANN gTLDs…
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On September 19, 2011
Windows 8: Should You Try the Developer Preview?
Windows 8 is shaping up to be the most dramatically different operating system in Microsoft's history. With the OS publically available for evaluation, should you try it at your company?
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On September 19, 2011
A Layoff By Any Other Name: Merck Memo Uses 12 Euphemisms for Job Cuts
President Mark Timney appeared to have swallowed a thesaurus of business-writing cliches before he began his email, at one point describing layoffs as an "opportunity."
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On September 19, 2011
The Perils of Thinking Like an Individual
"Corporations are people, my friend." — Mitt Romney
Mitt Romney was recently ridiculed for defending low corporate tax rates with the argument that corporations should be viewed as people too. The statement came across as insensitive at a…
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On September 19, 2011
The Peanut Butter and Jelly Approach to Growth
This post is part of the HBR Insight Center Growing the Top Line.
According to the U.S. Census Bureau, a record 46.2 million Americans are now living below the poverty line, as more and more people…
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On September 19, 2011
Strategies for Smooth Social CRM Implementation, Part 2
The first and foremost task for any organization looking to align social media with business objectives is to do a competitor and customer analysis. Understanding, measuring and controlling success and risk factors is the foundation of a…
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On September 19, 2011
Sony Battens Down Its Legal Hatches With New PSN Terms
Sony has changed the rules of engagement -- or rather, terms of service -- for users of its PlayStation Network. In the new agreement, users opt to give away their right to join a class action lawsuit…
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On September 19, 2011
Are You Losing Business When You Hunt for Customers?
To listen to some people, you’d think marketing were a battle or bloodsport.
Think about all the military metaphors we use — identifying a target market, launching a campaign, and using…
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On September 19, 2011
The Business of Personal Relationships: What SMBs Need to Know Before Investing in CRM
Relationships are the lifeblood of any business. As a small business achieves the success of a growing network, the question often turns to how to choose the best system for managing the information captured across multiple devices,…
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On September 19, 2011
The Value of Architecture: Priceless
How has the definition of "business architect" matured, and why is it so important for this new role to flourish in today's dynamic business and IT landscapes? How have certification and training helped to shape the business…
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