On December 13, 2010

8 Creative Ways to Celebrate the Holidays With Your Employees

Small companies may not be able to afford lavish holiday parties, but that simply means they need to be more creative.

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On December 13, 2010

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web design, copy, merchandising or promotions, the most important thing is understanding what metrics you will use to determine success. It’s not always “conversion rate.”

Conversion rate is typically expressed as number of conversion actions (sales, email…

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On December 13, 2010

The Holiday Bonus: Managing Employee Expectations

By Thursday Bram

When the holidays roll around, employees can get excited, hoping for a big bonus to fall in their laps. But, as the boss, you may have the opposite reaction to the idea of holiday bonuses. You may…

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On December 13, 2010

Slow Website? 6 Ways to Speed it Up

Website slowdowns have twice the negative impact on your online business as outages. Those are the results of the latest research compiled by TRAC Research.

According to this research, organizations are maturing in terms of their online…

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On December 12, 2010

I’m Going To Be The Next Google!

How many times have you heard this one – “I’m going to be the next Google!” ? Who was Google going to be when they started out? It’s as though the road to internet success is so easy to accomplish

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On December 12, 2010

What’s Hot in Restaurants: Pop Ups

Fashionistas are already accustomed to scoring coveted items at pop-up stores, and now equally obsessed diners are flocking to pop-up restaurants in search of the next new thing. From LudoBites and Test Kitchen in Los Angeles…

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On December 12, 2010

When Will You Die?

If you're my age, you'll live to 2044. Younger people can expect a longer life expectancy, but the consequences are profound. Are world governments really doing enough for the explosion of old people?

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On December 12, 2010

Marketing in Turbulent Times

Suggestions for setting your marketing target and thriving in these turbulent waters.No tags for this post.

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On December 12, 2010

More Zoom, Less Gloom — the Franchise 500 Report

Once again it's the economy that is shaping the franchising outlook -- but this time for the better.No tags for this post.

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On December 12, 2010

HOW TO: Make a Successful Marketing Video for the Web

Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke. The content for this post was sourced from…

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