On April 6, 2010
Playing Politics is a Game Companies Could Lose
Business leaders who openly side with one party or another before the general electioin may be setting themselves up as hostages to fortune.
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On April 6, 2010
Starbucks Heads Back to the High End — with Beer and Movies?
Snobbiness works for some companies -- like Starbucks. Now the Seattle chain is trying to recover its high-end mojo with experimental stores that offer everything from films to beer.
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On April 6, 2010
5 Things Depeche Mode Can Teach You About Effective Online Marketing
I was walking the streets of downtown Austin between SXSW parties last month and someone asked me when I was going to do another pop-music-analogy post on Copyblogger.
“What do you want to see?” I asked.
“I bet you…
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On April 6, 2010
If It Looks Like a Duck: Designer Says Aflac Stole His Work for New Ad Campaign
Was Aflac's new campaign -- "You Don't Know Quack" -- stolen from a freelance designer? It sure looks that way according to a lawsuit filed in a California federal court.
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On April 6, 2010
Increased Ethics Training “Essential” to Future of MBA
The new book Rethinking the MBA: Business Education at a Crossroads argues that reinvention is critical to b-school's continued relevance. I had a chance to discuss this idea recently with the authors.
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On April 6, 2010
Craft A Killer Elevator Pitch… in 6 Easy Steps
An easy process to craft a socially-acceptable conversation that can result in new sales opportunities.
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On April 6, 2010
JoS. A. Bank’s Outlet Plans: Better Late Than Never
JoS. A. Bank Clothiers, a retailer that performs well in a recession environment, surprisingly has few outlet stores. That could soon change.
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On April 6, 2010
What Is YOUR Personal Brand?
As business owners we know that branding our business is important, but what about branding ourselves? Today I have the honor of interviewing Dan Schawbel, the leading personal branding expert for Gen-Y. The New York Times calls him a “Personal…
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On April 6, 2010
Gene Patenting: Biotech Can Blame Itself for this PR Nightmare
60 Minutes villainized gene patent holders like Myriad Genetics... and biotech has only itself to blame if it doesn't mount a defense in the court of public opinion.
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On April 6, 2010
Windfarm Cape Wind Learns It Isn’t Easy Being Green
Cape Wind is a company based out of Boston that is trying to build a wind farm in Nantucket Sound, the body of water between Cape Cod and the islands of Nantucket and Martha's Vineyard off the coast of Massachusetts.
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