B2B Marketing Book Review and Commentary, Part 1

On February 2, 2010

B2B Marketing Book Review and Commentary, Part 1

I recently finished up a darn good book on B2B marketing called Digital Body Language: Deciphering Customer Intentions in an Online World. It was written by Steven Woods, who co-founded the 'marketing automation platform' vendor, Eloqua, in 1999. I'm going

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On February 2, 2010

Holiday Promotions Your Visitors Can’t Resist

I decided to participate in the Black Friday craziness by taking a ride up to the Park City outlets to see what the hype was all about. I must say that I got sucked right into the whole thing. Take

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On February 2, 2010

Content Targeting: Helpful Tool or Money Pit?

Yesterday, Brendan Regan and myself were looking into a client's marketing efforts in Google Analytics and found something extremely disturbing--they were using Google's AdWords content targeting as their primary means of paid traffic. Nearly half of their traffic was

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On February 2, 2010

Twilight New Moon Online Persuasion Examined

This is a story about Christmas shopping of the worst kind a male can possibly imagine: buying a 'teen heart-throb' gift for a younger, female family member.  Well, I guess it could be worse, this gift could have been requested

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On February 2, 2010

Data Diving – What’s In Your Dumpster?

In my earlier days with FutureNow, I  was a part of a team that was responsible for transitioning clients from signing the contract to getting work from the analyst. Essentially what I did was "take their temperature" to see what

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On February 2, 2010

The Highs and Lows of a Holiday Gift Card Conversion

[/caption] The Holiday (online) gift shopping saga continues!  First, I was buying water bottles, and now I'm shopping for a gift card to send to some relatives. Instead of taking you through the somewhat exhausting 11-step purchase process I went

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On February 2, 2010

Who’s Working Your Website Assembly Line?

Henry Ford perfected the assembly line concept in the automobile industry many years ago, and it has been utilized successfully in many industries since. Before Ford implemented the highly successful assembly line, instead of focusing on what each skilled

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On February 2, 2010

KGB Hopes for Bogus Controversy Over ‘Banned’ Super Bowl Ad

KGB, the trivia-question-answering service, has joined the list of companies hoping to generate a fake controversy over their “banned” Super Bowl ads. The spot that CBS (CBS) has — according to KGB — rejected features a couple of golfers with…


On February 2, 2010

How Your Hosting Company Can Impact Revenue

For years hosting many hosting companies have offered to host websites for as little as $3.95 a month. A small number of our clients used such hosts as a cheap way of creating communities of interest that point back to…


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