Party Like a Pro | BTalk Australia

On November 25, 2009

HOW TO: Make Social Media Work for Non-Consumer Brands

Mark Wallace is the Vice President of Social Media at EDR & commonground, a community for environmental and commercial real estate pros. You can follow him on Twitter at @mwallcomm. It’s hard to argue against social media’s impact as an effective method of connecting brands and consumers. The efforts of Zappos, Papa John’s and [...]


On November 25, 2009

Watchdog Cites Skechers Ad as Too Cool for School

The Children’s Advertising Review Unit, an advertising watchdog that keeps tabs on marketing that targets kids, has chided shoemaker Skechers for an ad that made its shoes seem too cool (video below).


On November 25, 2009

Why Facebook and Twitter Should Delay Their IPOs

Every time a Facebook or Twitter CEO burps, the question of an IPO seems to emerge. Some long for the days when "concept IPOs" raised $100 million and investors got rich and poor in the same tax year. Not me. There are lots of reasons why these companies should avoid the public markets as long as they can.


On November 25, 2009

Cars Should Reach 45 MPG by 2020, says Consumer Group

The Consumer Federation of America wants to see 45-mpg cars and trucks by 2020, and it thinks the industry should start preparing for that now. It also wants the EPA (not the federal traffic safety agency) to take the lead on legislation.


On November 25, 2009

Sanofi to Announce Layoffs on Dec. 30; Management Says “Happy Thanksgiving!”

Sanofi-Aventis (SNY) has asked its drug sales reps to stay at home on Monday, Nov. 30, and await a phonecall that will tell them whether they have been laid of or not, a source tells BNET. Reps are annoyed that they received two messages from management this week: One telling them they might be about to get fired, and the other telling them to enjoy the long holiday weekend.


On November 25, 2009

Is the Best Source of Feedback the Video Camera?

A researcher at MIT Sloan School's Center for Digital Business suggests we take a page out of Tiger Woods' playbook and put video recording equipment to work revealing every wince-inducing fault in our performance -- if we dare.


On November 25, 2009

Common Financial Mistakes Part 3

“You should differentiate your personal credit from your business credit.”

— Entrepreneur Magazine

Contaminating your credit

Photo credit: http://www.flickr.com/photos/nerdcoregirl/3036282113/When people marry, they vow to share their lives. For some goodhearted but financially naive couples, this means sharing personal credit.

Unfortunately, for the small business owner, adding your spouse to your credit could also contaminate your business credit file. You see, when you initiate joint credit, your spouse’s credit history becomes part of your credit file. If your spouse misses a payment, the delinquency affects your credit.

The matter is complicated further if you haven’t taken steps to separate your personal credit from your company’s corporate credit. Credit file contamination created by a spouse’s credit history could easily keep you from achieving your business goals – because it will prevent you from securing the financing necessary to grow your company.

The System for Protecting Your Personal Assets

To avoid credit file contamination, keep your credit history completely separate from your spouse’s history. If your spouse ruins his or her credit, then you’ll still have a good credit history to support your family, as well as your business.

If you need help incorporating or building good business credit, click here for a complimentary business credit consultation and to obtain our free e-Book, "Unlimited Business Financing – Without a Personal Guarantee” – a step-by-step process for building a business credit asset.