Omnicom Q3: Old-School U.S. Agencies Are Biggest Earners

On October 21, 2009

Omnicom Q3: Old-School U.S. Agencies Are Biggest Earners

There are two interesting things in Omnicom's Q3 2009 earnings results, out today: How much worse OMC's non-advertising disciplines are doing compared to its ad agency businesses (such as BBDO and DDB); and how much worse the U.K. is doing compared to the U.S.
On October 21, 2009

Auto Brand Loyalty Isn’t What it Used to Be

According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men (and it was usually men) would jingle the change in their pockets and pronounce themselves Ford or Chevy fans for life. This is bad news for the Big Three, which need consumers to stick with them as they struggle to recover from the recession. In the 1980s, according to the New York Times, four in five Americans stayed with a single car company—usually a domestic. In 2004, Chevrolet was the top-selling brand, followed by Ford and Toyota a fairly distant third. Today, Toyota is number...
On October 21, 2009

Poll: Will You Buy a Nook?

Don't look now, but the Kindle just got its butt kicked. The new Barnes & Noble Nook matches the Kindle 2's $259 price tag but offers such amenities as a color touchscreen (in addition to its main e-ink screen), Wi-Fi, book lending, PDF support, and a memory-expansion slot. Gizmodo has a pretty exhaustive roundup of Nook coverage, including photos, videos, and some hands-on lovin'. Verdict: They like it! Over to you: Think you'll buy one? After all, most Kindle owners think the device is the greatest thing since sliced bread, and the Nook appears to best it at every turn. Vote in our poll and/or share your thoughts in the comments. [poll id="30"] Personally, I'm still waiting for these gizmos...
On October 21, 2009

5 Small Businesses Successfully Using Social Media

Lauren Fisher is the co-founder of Simply Zesty, an online PR and social media agency based in Dublin. She blogs regularly on Simply Zesty on social media and online communications. New research by Citibank reveals that social media has yet to penetrate the small business world, finding that 76% of the 500 organizations surveyed have not [...]
On October 21, 2009

Guy Vs. Guy: What Should Users Learn From the Sidekick Data Disaster?

Welcome to Guy Vs. Guy! In this recurring feature, Rick and Dave square off on the business and technology issues of the day. This week’s topic: The startling, sudden, and nearly disastrous loss of data on T-Mobile Sidekick phones. Obviously someone screwed up, but do users share some of the blame? Who's ultimately responsible for protecting your data? Rick: So by now most people have heard that thousands of T-Mobile Sidekick users have lost all their data, with little to no hope of getting it back. (Or so it seemed when we first started writing this. Now it appears that a recovery is indeed underway.) Ouch. This was the result of a server crash -- and Microsoft owns the Sidekick...
On October 21, 2009

Complaints Go Down as On Time Percentage Rises

The August Air Travel Consumer Report is out, and a better on-time performance meant complaints went down. While the comparison isn't perfect, as you can see, when on time performance improves, complaints usually fall.
On October 21, 2009

How to Sell More Ethically

I keep running into this little conundrum. One of the most important goals of copywriting is persuasion. In fact, it’s kind of the most important goal, because if you’re not trying to get your readers to do something, you’re probably going to stop calling yourself a “copywriter” and just go for “writer.” Writers can write [...]
On October 21, 2009

Lockheed Waiting For The F-35

Lockheed reported higher earnings for the most recent quarter but gave a warning that they expect 2011 and 2012 to see reductions in their performance. Once the F-35 gets into full production the company sees steady growth after that.
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