On August 3, 2011
Coaxing Long-Term Leads to the Finish Line
"Half of the marketing money you spend is wasted -- trouble is you don't know which half," said William Lever of Lever Bros. in 1885. With due respect to Mr. Lever, we know a significant portion of…
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On August 3, 2011
Seven Business Turnaround Tips from ‘Bar Rescue’
A recent episode of the new Spike-TV series offers a road map for saving a sinking business.No tags for this post.
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On August 3, 2011
Time to Quit Your Job? Record Numbers of People Say Yes
For record numbers of people, a lousy economy is no longer a good enough reason to stay in a lousy job.
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On August 3, 2011
Cities’ Hidden Traveler’s Tax
Visiting Chicago for a convention? You'll pay 80 percent more in taxes than you would if the meeting was in Fort Lauderdale. Here's why.
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On August 3, 2011
Planning Your Persona Project: Part 2 of 2
By Laura Ballay and Meghan Deutscher of the Elastic Path UX consulting team
This post is a follow up to Are Personas A Good Fit for Your Project?. Today we talk about the preliminary tasks that need…
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On August 3, 2011
Putting Your Best Site Forward: Making the Case for Testing
By Amanda Dhalla, Elastic Path eCommerce consultant
Most ecommerce managers and marketers agree that one of the fastest ways to increase ecommerce sales is to optimize website pages. Yet many have trouble getting their organization on board and…
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On August 3, 2011
How Will Google Affect SEO?
Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.No tags for this post.
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On August 3, 2011
How to Stop Stress in 60 Seconds or Less
Five quick ways business owners can avoid overwhelm.No tags for this post.
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On August 3, 2011
PPC Basics: Part 4 – Keyword Match Types
In this fourth article on PPC basics, paid search expert Melissa Mackey explains how to use match types to bid for keywords efficiently, without wasting clicks on words that don't benefit you. She covers phrase match, exact match, broad match,
…
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On August 3, 2011
PPC Basics: Part 4 – Keyword Match Types
In this fourth article on PPC basics, paid search expert Melissa Mackey explains how to use match types to bid for keywords efficiently, without wasting clicks on words that don't benefit you. She covers phrase match, exact match, broad match,
…
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