On September 29, 2009
S.P.E.E.D. Writing: 5 Tips to Double Your Writing Productivity
Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work.
But it doesn’t have to be. Anyone can write faster if they follow a 5-step formula for writing [...]
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On September 29, 2009
P&G Links Serena Williams’ Tirade to Tampax in Campaign From Leo Burnett
It's politically incorrect to accuse women of being psychotic during their periods -- unless you're Procter & Gamble and you have an endorsement deal for Tampax with Serena Williams. P&G's new campaign for the tampon (from Leo Burnett) shows Williams firing a tennis ball at "Mother Nature," who is trying to give Williams a red-boxed "gift."
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On September 29, 2009
Dwell Among Those Who Don’t Dwell on Old Print Business Models
Dwell magazine finds shelter in a storm by teaming up with other independents on some aspects of its business.
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On September 29, 2009
On Yaz, Bayer Believes “a Multiple of a Rare Event Is Still a Rare Event”
The mainstream media has finally woken up to Bayer's problems on its Yaz contraceptive brands. The New York Times published a story over the weekend about the 74 lawsuits against the company alleging that the pills cause potentially fatal embolisms in users. A close look at recent events at Bayer indicate that the company seems to see the world one way, even though everyone else sees it another.
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On September 29, 2009
Are You Concentrating On The Largest Market of Buyers?
Do you have a small business that sells to women?
Here are some interesting stats, courtesy of Lorrie Morgan-Ferrero at http://www.redhotcopy.com, that you should consider when marketing your business, products or services:
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On September 29, 2009
Choose Your Own World View. Pick One.
Sometime around the middle of last week I published the following quote from Walt Disney:
A man should never neglect his family for business
Somebody who read that quote followed up by asking me:
Yes, it’s possible, but you need to apply common sense too, no?
That comment started me thinking. And I ended up drawing the diagram [...]
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On September 29, 2009
What IT Can Do for Your Company
Just as simply buying exercise equipment doesn't make you fit, spending money on IT is no guarantee of a more profitable company. A new Harvard Business Publishing book, The Real Business of IT: How CIOs Create and Communicate Value, tells how to make IT work for your company.
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On September 29, 2009
Rosabeth Kanter: How Obama Overcomes Opposition
President Obama may be in the middle of turmoil and falling public support, but he has what it takes to succeed, says Rosabeth Moss Kanter: a sense of purpose. And it's what you need as well to survive your next crisis at work.
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On September 29, 2009
Professionally Redact Confidential Information in Word Documents
If you've ever had to edit a document to purge corporate confidential or personally identifiable information, you know it's not a fun exercise. You either need to edit the document by deleting the data outright -- and that means rewriting it so it still makes grammatical sense -- or getting fancy with Word's formatting tools to overwrite the redacted bits. I've got a better solution: A free Word add-on that is designed expressly to redact text, and it gives your documents a sort-of-CIA-like professional appearance. Indeed, the Word 2007 Redaction Tool marks out text so thoroughly that it makes your ordinary documents look like you're covering up the flying saucer crash at Roswell. It's a standard add-on for Word...
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On September 29, 2009
Your Money Woes: Less About Math, More About Psychology?
Learning how to handle money, live within a budget and decide when to save and when to splurge is one of the greatest challenges of young adulthood (and frankly, for many, all of adulthood). You may be able to rattle off a definition of a credit derivative swap, ace calculus and win every argument with the screen when you watch TV financial pundits, but still find yourself struggling with debt and savings. Why? David Krueger, a former psychiatrist and current executive coach, and co-author of The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life, has one possible answer: psychology. In an interview in on Bankrate.com (hat tip to Consumerist for pointing the way),...
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