Liverpool F.C. Wants £240M for Naming Rights to Stanley Park … Or Does It?

On September 22, 2009

Liverpool F.C. Wants £240M for Naming Rights to Stanley Park … Or Does It?

Even as Liverpool F.C. owners George Gillett and Tom Hicks pursue a £240 sponsorship for naming rights to the club's planned new stadium, fans urged the pair to exit the club. Fans dislike the debt Hicks and Gillett have laden on the club. The owners went some way to proving their management chops last week when they announced a new £81 million sponsorship deal with Standard Chartered -- more than the double the club's previous deal with Carlsberg, under the old owners.


On September 22, 2009

Create Community Forums with Zoho Discussions

Discussion forums offer a simple, inexpensive, and effective way to communicate with customers. Of course, not all business owners have the time or know-how to add one. Enter Zoho Discussions, which makes setting up community forums a breeze. You can use these forums to offer customer support, both from your company and from other users, or to give your employees an intranet-style place to discuss company matters. Take a look at the introductory video: It took me about three minutes to whip together the Business Hacks forum shown above (feel free to try it out!), and the result was a simple, intuitive message board. But I did find some evidence of Zoho Discussions' 1.0 nature, like the inability to upload...


On September 22, 2009

SMS Calls-to-Action Can Make a Big Difference

Have you ever considered the power of the call-to-action? How about in a television commercial? Have you ever considered the impact the growing trend of text messaging can have on your business? One Chicago tourism spot found out recently.

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On September 22, 2009

How to Sell Like Jay Leno

Leno isn't just an entertainer, but also a consummate sales professional. Leno's first job was in Sales and he's always been active in selling both his TV program and his numerous public speaking engagements. Here are his secrets of sales success.


On September 22, 2009

Google (with Al Gore’s Help) Takes Users On Guided Climate Change Tour

Google launched today a series of guided tours developed to give users a bird's eye view of the potential impact climate change could have on the world. The search engine giant -- embracing the seeing is believing mantra -- uses its virtual globetrotting program Google Earth and data from the Intergovernmental Panel on Climate Change to illustrate different emissions scenarios and its impact on the world. The first of the series called, Confronting Climate Change, is a short introductory tour guided by narrator, former vice president and climate change guru Al Gore. The effort from Google makes sense, given the company's philanthropic commitments to tackling climate change. The Mountain View, Calif.,-based company has worked on developing a gigawatt of renewable electricity that is cheaper than...


On September 22, 2009

It’s My Birthday

I am 51 years old today. With every passing birthday that goes by, I think, “Man I am really getting old!” I also reflect on all the good people in my life and how lucky I am to know so many good and talented human beings (and a few talented animals).

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On September 22, 2009

HOW TO: Set Up a Winning Facebook Fan Page

Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an Internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog. With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, [...]


On September 22, 2009

Can Savile Row Survive the Times?

Last week I spoke with Savile Row tailor Richard Anderson who had recently published his book: Richard Anderson c Neil Gavin.JPGBespoke: Savile Row Ripped and Smoothed, his insider account of the world of men’s tailoring. In an era of outsourcing, ready-to-wear, and mass production, Savile’s dedication to centuries-old, labor intensive, hand-crafted traditions would appear to be outmoded – particularly in a time of economic distress. An article in the AP today looks at this elite world on one of London’s most famous streets and asks:

“Can clubby Savile Row tailors really survive in the Age of Bling? Can they cope when older, suit-wearing customers retire to the countryside, replaced by a younger generation that never learned how to tie a Windsor knot? And how do they weather a recession when a custom-made suit starts at about 3,000 pounds ($4,800) and quickly shoots into the stratosphere?”

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