Meaningless Mishandled Bag Numbers Plunge in July

On September 15, 2009

Meaningless Mishandled Bag Numbers Plunge in July

Take a look at July mishandled bag rates and you might be surprised to see how far they've fallen since July of 2008. In July 2008, there were 4.87 mishandled bags per one thousand passengers, but by 2009 that had dropped 18 percent to 3.98.


On September 15, 2009

Add Value Rather than Price Cuts to Win Customers in a Recession

How do you make money in a recession? Marshall Goldsmith suggests three basic methods in his Harvard Business Publishing blog, Making Money in Chaotic Times: Lower your prices. Introduce a low-cost version of a product you already offer. Add additional benefits to your offering. Your strategy, of course, depends on what you are selling. But in general, I find alternatives #1 and #2 problematic. If you lower your prices, it will be very difficult to raise them again on the other side of the recession. And a low-cost version of what you already sell can end in cannibalization of your existing offering with a lower-margin product. But adding additional benefits to your offering, that sounds exciting on a number of...


On September 15, 2009

Are You a Marketing Weasel? Am I?

I just bought Predictably Irrational. I haven’t read it yet, but I had to buy it because I just read Jeff Atwood’s 9 Ways Marketing Weasels Will Try to Manipulate You on Coding Horror. Jeff relates his post and the nine ways to that book. Jeff says: In fact, it’s already happening. Witness 10 Irrational [...]
On September 15, 2009

Kim Clijsters and What We Lost With Lehman

Newspaper headlines for the past week have extolled the phoenix–like feats of Kim Clijsters. Few have given more than a passing mention and a commemorative nod to the anniversary of Lehman Brothers' demise. Yet the two, in fact, are connected.

The former Number 1 women's tennis player who retired two years ago has been storming the battlements at the U.S. Open, cheered on by her husband and 18-month-old daughter—and thousands of men and women riveted by the very public spectacle of someone playing out their private story: A talented woman who dropped out at the top of her game to have a child and is now trying to step back into her career at the highest level. No matter whether Clijsters ends up hoisting the winner's hardware or smiling gamely from the sidelines — I'm writing this blog on the eve of the finals — she has proven without a doubt that women don't lose their competitive mojo just because they become mothers.

What Clijsters has done, said Stacey Allaster, the new chief executive of the Women's Tennis Association, in an article in The New York Times, "sends an incredible message to working moms that you can have a career and be successful at your profession."

Yet it's a message that many corporations still don't get, especially those in fast-paced, high-pressure industries like the financial sector. Once you decide to take the off-ramp from your career super-highway, the thinking goes, you can never rev up the pace to get back on the on-ramp. Lehman, however, didn't believe that.

Lehman led the way in developing the first and best-in-class program for on-ramping women. Launched in November 2005 and rolled out in New York, London, Hong Kong and Tokyo, Lehman Brothers Encore transformed the career prospects of hundreds of highly talented women in the financial sector.

Encore was not an alumnae reunion nor a job fair wrapped up in touchy-feely language. Explains Anne Erni, the program's designer (who headed up Lehman's diversity initiatives between 2003 and 2008 and is now Head of Leadership, Learning and Diversity at Bloomberg LP), the aim was "to legitimize women who have off-ramped and create a new stream of experienced talent for the firm."

In contrast to new recruits straight from college or business school, off-ramped women — and, as the program picked up steam, men — would bring many more skills and a wider range of contacts to the job. Financial incentives for the company included savings around the costs associated with luring high-level talent from other companies, costs that could include headhunting fees and the spiked salaries often needed to attract talent that's well-situated elsewhere. Lehman's investment in a full-time recruiter-manager, a diversity-oriented search firm and customized "reskilling" to bring the new on-ramping recruits up to speed, as well as creating flexible work schedules to accommodate shared priorities, was amply repaid by access to a previously untapped source of professional, available, enthusiastic talent eager to jump back into the game.

Once Lehman broke the mold, other financial firms soon followed, notably Merrill Lynch, whose "Greater Returns: Restarting Your Career" on-ramping program, developed in partnership with Columbia Business School Executive Education, was launched in October 2008. For a while, it looked as though these initiatives would disappear amid the devastation of the economic meltdown. But Bank of America is committed to continuing the program next spring in combination with its own on-ramping initiative, "Career Connections."

In short, there's a growing recognition of what high-performing women already knew and that Kim Clijsters' reappearance solidly proves: that the beginning of one's childbearing years needn't mean the end of a competitive career.

As companies turn to their top talent to lead them out of the recession, let's hope that they will carry on Lehman's legacy and look for ways to bring their former stars back into the game.

On September 15, 2009

Top 10 Reasons Sales Hates Marketing

A perennial bromide of business advice is "align sales and marketing."  That advice is generally doled out with an accompanying dose of finger wags and tut-tuts about inter-departmental squabbling. However, my experience tells me that sales professionals aren't interested in "getting aligned" with marketing.  Instead, they insist that marketing groups must undergo some major changes BEFORE they earn a seat at the table. With that in mind, here are the top ten complaints that I hear from sales professionals about respective marketing groups, along with suggestions (some from me, some from the sales pros) about what needs to change. Warning to marketeers: You aren't going to like this post. CLICK HERE for the first reason Sales hates Marketing » REASON...
On September 15, 2009

Don’t Be Disturbed By E-mail with Email Prioritizer

The folks at the DMV have a saying: "This would be a great place to work if it weren't for all the customers." In much the same way, you probably think that it would be a lot easier to get your work done if your inbox wasn't constantly filling up with messages. Now you can enlist Email Prioritizer to pause incoming email so you can single task on stuff that really needs to be done. That's right, Email Prioritizer actually keeps incoming messages from appearing in your inbox during "do not disturb" periods that you specify. I hear what you're saying: Why not just close Outlook for an hour instead of running a new program to essentially do that same...
On September 15, 2009

Bing Visual Search Interesting, but Needs More Purpose

It seems a good day to discuss new approaches to displaying information on the web. Not only is there the news of Google Fast Flip, an intriguing approach to what a news stand metaphor might be, but Microsoft has unveiled the beta of visual search for Bing. Finding a new approach to what has become old hat -- search engines -- will be necessary if Microsoft wants a prayer of being competition to Google. However, as important as new techniques is applications for them, and that's where Bing's new look has largely fallen down.