ChangeThis: Issue 62

On September 9, 2009

ChangeThis: Issue 62

The 62nd issue of ChangeThis has been published for your autodidactic pleasure. Excerpts and links below. ::::: Breaking Organizational Codependence: Downsizing’s Liberating Wake-Up Call by David Noer “I’m told there is an ancient Chinese curse that translates into ‘May you live in interesting times.’ That it is a curse certainly rings true as we experience today’s [...]


On September 9, 2009

For Your Consideration: Six American Cars

The American auto industry is a basket case, reeling as the recession shrinks the market, consumers defect to imports, and General Motors and Chrysler fight to recover from bankruptcy. Many Americans want to help, but also don’t want to be martyrs to one of Detroit’s unreliable, poorly built gas-guzzlers. Fortunately, that's old news and there’s never been a better to time to buy a U.S.-made car. Really. Even if your prejudice against Detroit goes back 20 to 30 years, now’s the time to take a serious look at the domestics. Operating in what veteran GM executive Robert Lutz describes as the worst auto market since the end of World War II, Ford, GM and Chrysler have introduced some quality cars and trucks...
On September 9, 2009

Pfizer Rep Claims Zoloft Touted for Failed Cheerleaders; Viagra for Women

Former Pfizer sales rep Blair Collins' whistleblower lawsuit contains a detailed guide to how some of Pfizer's reps allegedly promoted their drugs. Among the tactics they allegedly used were recommending the antidepressant Zoloft for girls who failed to make the cheerleading squad; and staging talks in which doctors recommended prescribing Viagra for women who had difficulty reaching orgasm.
On September 9, 2009

Is Your Ad Campaign Effective?

In business, everyone is always talking about metrics and how important they are. While measurement is the key to knowing whether or not your efforts are effective, it is not always an easy task, especially in advertising.

 

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On September 9, 2009

When Should You Post To Social Networks?

When the company I worked for got into email marketing, the perfect day and time to send an email blast was the holy grail. Can’t send on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because people are just getting into the rhythm of work and not ready to think about emails. Can’t send in the afternoon because people are shutting down for the day.

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On September 9, 2009

A Brief History of Nanosolar’s Big Claims

Nanosolar is one of the most fascinating solar companies out there. Founded in 2002, the company has laid claim to the highest cell efficiencies and the most private funding of any thin-film solar company for several years, sometimes suggesting that they can surpass market leaders like First Solar and badmouthing other competitors like Solyndra. Yet throughout that time, the company has not been making a product of its own in any significant amount. Today, Nanosolar finally announced the beginning of full-scale production, while also suggesting that it can indeed surpass the 87 cents per watt that First Solar is producing panels for. For the first time, it will have the chance to back up its claims. Assuming that the company...
On September 9, 2009

World’s Absolute Dumbest Sales Rep

Today's NY Times has an article about texting while driving.  The article quoted a Cleveland, OH-based "customer service representative" named Sarah Edwards who texts while she drives.  Here's her excuse: "I barely even look at my phone when I text." In my opinion, only a first class idiot -- and an unbelievably selfish one at that -- would text while driving, because it risks not just the driver's life but everyone else who's sharing the road. But when it comes to pure stupidity, letting yourself by QUOTED in the NEW YORK TIMES saying something that ignorant has got to the dumbest freakin' thing I've ever seen from somebody pretending to be a sales professional. So here's to you, Sarah, as...
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