Microsoft Wins Temporary Reprieve in Word Patent Case

On September 4, 2009

Microsoft Wins Temporary Reprieve in Word Patent Case

The U.S. Court of Appeals for the Federal Circuit has temporarily stayed an injunction against the sale of Microsoft Word that had been set to go into effect next month. Microsoft will be able to continue selling copies of its ubiquitous word processing software -- at least until the appeal of the original judgment is heard.
On September 4, 2009

What To Remember After Labor Day

It's been a busy summer, with tech companies doing their best to weather the storm or, in some cases, take advantage of their inherent strengths to batter their less fortunate competitors. So lots of noise, but how much of what happened in the past few months is worth remembering as we return to work in earnest on Tuesday? The Good: Apple shipped the 3GS to enthusiastic reviews and even more enthusiastic customer adoption, and also struck a deal with China's second largest carrier; Google introduced developers to Wave, a collaboration platform that could jump-start its online applications business while changing how we think about enterprise IM, document sharing and other forms of collaboration; Google also introduced Google Voice, and the...
On September 4, 2009

New First Solar CEO Brings Government Expertise, Ties to General Electric

First Solar is definitely getting ready for growth. The solar company has brought on a new chief executive who formerly ran Honeywell Aerospace, a division that brings in over $12 billion a year. That's more than First Solar's entire market cap. The new CEO, Rob Gillette, headed Honeywell Aerospace for only four years, but managed to grow its revenues over 15 percent during his time there, a significant bump in that industry. First Solar will obviously be hoping for more, but there's also more room to grow in the solar industry. Unmentioned in the announcement are a couple important positives for First Solar. The company has been taking on more huge, utility-scale installations this year, projects that are very different...
On September 4, 2009

Reward Older Workers With What They Really Want

It's Labor Day. Do you know who your workforce is?

Don't be surprised if it's looking a little more mature. The percentage of working Americans aged 65 and older rose to 16 percent by the end of 2009, up from 12 percent a decade earlier. With the 78 million Baby Boomer cohort — whose leading edge just celebrated its 62nd birthday — expect major changes.

Boomers are poised to retire traditional notions of retirement. According to a new study by the Center for Work-Life Policy, "Bookend Generations: Leveraging Talent and Finding Common Ground," 62 percent of working Boomers expect to stay in the labor force in their so-called "golden years." Not surprisingly, the economic downturn and its devastation to 401(k) portfolios is a major reason in the determination not to ditch the job; more than half of Boomers in our national survey plan to delay retirement by nine years as a direct result of savaged retirement savings. Another factor in staying on the job is the wish to support their children, either those now approaching college age or young adults whose own employment prospects have been frozen by moribund market.

Yet financial need is just one element as Boomers reconsider when to clean out their desks. Nearly a quarter of the cohort say they will keep working full-time until 65 or beyond because they enjoy their jobs. As one focus group participant put it, "I like what I do. I have more time and more promotions to come. Why leave now?"

Boomers, in short, feel they have a lot left to give. Their enthusiasm largely puts to rest the much talked-about specter of a Boomer-instigated mass knowledge exodus. In fact, 47 percent of Boomers — whose median age is currently 54 — see themselves as mid-career! Additionally, 68 percent feel that there is still time for them to earn a promotion.

Rather than going gently into that good night, the generation that sang along with "Forever Young" and "You Say You Want A Revolution" is ready to reinvent itself in order to continue to make a difference. Our study showed that Boomers, as much as their Gen Y children, yearn for a lifelong odyssey, a fluid journey in search of meaning, stretched by challenges and stimulated by constant learning. Less than 5 percent say that retirement means "doing nothing." Instead, 85 percent desire a range of new experiences — and the older the Boomer, the more determined they are to explore their passions.

Furthermore, they not only want their employers to recognize their enthusiasm; they expect them to support it by shelving outmoded shibboleths about where, when and how work gets done. Boomers overwhelmingly want modular work that is deeply flexible in terms of hours, location and even life stage.

As they opt out of the old ways of work, Boomers are remapping old ideals of success and are willing to accept a radically "remixed" set of non-monetary rewards to achieve it. They rate four other forms of compensation — a range of new experiences, a great team, challenging assignments and recognition for a job well done — as at least as important as money. The most recent data from January 2009 found that even in a world of rising job insecurity and mounting economic pressures, Boomers continue to prize psychic satisfaction over money.

This "rewards remix" is both challenging and liberating for talent managers. It's challenging because it means letting go of cash as the prime motivator and tangling with the difficult task of redesigning incentives to include more complex, holistic rewards. It's liberating because non-financial rewards are less expensive than raises and bonuses. In a global recession, that's good news indeed for cash-strapped companies.

Through 2020, 80 percent of the native-born workforce growth in North America — and even more in Western Europe — will be from employees over age 50. Smart employers will retool to take advantage of Boomers' drive, experience and talents. After all, to quote from the song "It's Never Too Late To Fall In Love" from the musical The Boy Friend:


"The modern artists of today may paint their pictures faster.
But when it comes to skill, I say, 'You can't beat an old master.'"


On September 4, 2009

Wealthiest Consumers Not Ready To Spend

Affluent consumers aren’t happy and not likely to provide retailers with the kind of spending boost needed to help propel them out of the recession. According to a study by BIGresearch, consumers with household incomes of $100,000 and more, weighed by concerns about the ailing economy, healthcare reform and other uncertainties, are holding back on spending. In the study, 47 percent of households earning $100,000 to $149,000 report they are more practical in their purchases currently versus 39 percent last year, while 43 percent report they are more budget conscious versus 33 percent a year ago. This year, 21 percent of those households report they only buy clothes on sale, 29 percent are using coupons more and 23 percent are...


On September 4, 2009

Top 10 Almost-Too-Sexy Beer Ads

Beer commercials are famous for using sex to sell the product.  And that's extremely odd, considering it's a product that universally makes men less attractive to women.  However, since Sales Machine's Friday Video posts often examine different kinds of video marketing, I'd be remiss if I didn't spend at least one post on this particular "art form." So I spent most of this morning looking at dozens of beer ads.  (Nice work if you can get it... I suppose...)  I discovered there were a lot of them that were simply too crude to post on BNET.  However, I did find ten that, while sexy, didn't seem to cross that line.  Because this is a bit of an edgy topic, I...


On September 4, 2009

Wal-Mart Isn’t Kutting Korners to Kapitalize on KISS and Put Target in a Pearl Jam

In its battle of the bands with Target, Wal-Mart is getting serious. Or perhaps delirious, but, no matter what, its latest entertainment initiative looks to be fun and productive. Wal-Mart revealed yesterday that it would be mounting what it refers to as KISS Korners in its electronics and Halloween aisles to support its exclusive distribution of the band’s new album Sonic Boom. Among the featured items involved are Mr. Potato Head versions of all four band members in full makeup. That’s not all, of course, even if the Mr. Potato Heads are likely to be a couldn’t-top-them-with-sour-cream marketing and sales success, particularly among hard-core KISS fans. The multifaceted KISS Korner merchandise initiative will be in place when Sonic Boom releases...