On August 25, 2009
Show Me the Money: Which Venture Capitalists Are Buying Biotech
Tired of knocking on venture capitalists’ doors until your knuckles are bloody? Wish you had a cheat sheet listing which firms actually have money and are closing deals? Well, now you do.
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On August 25, 2009
Havas’ MPG Is Target of One-Man Seige By Labor Movement Radical
If MPG, the media buying group of agency holding company Havas, ever had to guess who its most implacable enemy is, the answer would probably not be: The Industrial Workers of the World, a socialist/anarchist movement founded in 1905.
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On August 25, 2009
In Pfizer-Wyeth Merger Suit, It’s Capitalism v. Socialism
The suit filed by various pharmacies to block the Pfizer-Wyeth merger is worth reading if you want to put in context the sheer size of the merger. It also delineates a faux conflict between the forces of capitalism (pharmacies) and socialism (drug companies).
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On August 25, 2009
Microsoft Edits Black Person Out of Ad; Everyone Offended
This is what racism in advertising looks like: Microsoft photoshopped a black man out of one of its ads targeting the Polish market (image below). Is this racist against black people or the Polish? You decide!
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On August 25, 2009
The Success Trap
Recently, my wife and I went to one of our favorite restaurants in Half Moon Bay, California. The experience wasn't what we remembered; we waited 30 minutes past our reservation before we were seated, and another 15 minutes for bread and water to appear. I started to reflect on how common such experiences are - and not just in restaurants. Few businesses are able to avoid the "success ruins everything" syndrome. Some firms overexpand and fail to maintain consistent standards, a fate that has befallen numerous restaurants and celebrity chefs that have spread themselves too thin. Others lose sight of their quality and performance standards in the push to grow quickly. Toyota, which built its reputation and economic success on...
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On August 25, 2009
Schering’s Weird New Nuvaring Ad: “Don’t You Have to … Put It In …?”
Schering-Plough's new TV commercial for Nuvaring employs a weird strategy -- it features a group of women explaining the old Nuvaring commercial as it plays in the background (video below).
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On August 25, 2009
10 Tips For Creating a Brilliant Landing Page
How to optimise a strong landing page and get visitors to buy your products or services.
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On August 25, 2009
Autopsy: Steven Cohen and the Ad Boycott That Ended His Career
The news that Steven Cohen has lost both his Fox Soccer Channel TV show and his Sirius XM radio show following an advertiser boycott urged by Liverpool F.C. fans does not sit comfortably with me. As a journalist (of sorts), it is always worrying when someone is literally driven off the air because a powerful segment of his audience disagrees with what he has said.
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On August 25, 2009
FDA Warning Ushers GSK’s Alli Toward Graveyard of Failed Obesity Products
What the FDA giveth Glaxosmithkline's Alli, it can also taketh away. It was just last month that GSK launched a flight of ads for its weight loss drug boasting "Lose weight the FDA aproved way." On Monday, the FDA warned doctors and consumers they were probing a link between the drug and liver damage.
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On August 25, 2009
Women Find Success Creating Businesses
Lisa-Marie Grillos and Heather Sanders are no strangers to what it means to be an unintentional entrepreneur.
“I could not find anything,” said Grillos. “It’s really frustrating, it’s hard to be heard when there’s 100, 200 people trying to get the same job.” With her brother she launched Hambone Designs; selling bicycle bags of [...]
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