5 Social Media Lessons Learned From Whole Foods

On August 25, 2009

5 Social Media Lessons Learned From Whole Foods

Soren Gordhamer is the author of Wisdom 2.0: Ancient Secrets for the Creative and Constantly Connected (HarperOne, 2009). His homepage is www.sorengordhamer.com. You can follow him on Twitter. As a company, Whole Foods has impressively embraced social media more than most, gathering over 1.2 million followers on Twitter and 123,000 fans on Facebook in the process. [...]
On August 25, 2009

Using Site Search to Read Your Customers’ Minds

In this article, Internet marketing expert explains how setting up a site search program on your website -- and then hooking it to your analytics program -- can help you learn a lot about what visitors are looking for on your site and how you can improve their experience. She explains how to set up site search on Google Analytics.
On August 25, 2009

10 Cheap Ways to Create a Professional Marketing Impression

Whether you are launching a business, event or a new product, you have to give the impression you know what you're doing from the get-go. Otherwise no one is going to spend their hard-earned dollars with you. Here are ten ways you can create a professional marketing image on the cheap.


On August 25, 2009

Ready to Divorce Your Business Partner?

When times are tough, even healthy business relationships can become strained, and incompatibilities between business partners may surface. If you're ready to dissolve your business partnership, the economic downturn may have actually made it easier to get out.


On August 25, 2009

Travel Roundup: Starwood Drops Stars, Galveston Cruise Ship Rates Stay, Sands Bethlehem Wants Smokers and More

Starwood joins others in dropping prices and amenities -- Starwood & Resorts Worldwide Inc. announced it will drop prices and amenities, including stars, to complete with rivals Hilton Hotels Corp. and InterContinental Hotels Group Plc, who have already cut their ratings. Luxury hotels are the hardest hit in the recession, and most operators know that slashing stars means lower rates for business and vacation travelers. Most are willing to part with flowers, newspapers and 24-hours room service to save money. Occupancy rates for luxury hotels fell to 57 percent through July of this year, and 71 percent in last year, according to Smith Travel Research. [Source: Bloomberg] Galveston harbor pilots drop application to raise rates on cruise ships -- Galveston and Texas City harbor pilots dropped their application to...
On August 25, 2009

The Most Important-but-Forgotten Salary Negotiation Tip

The most important-but-forgotten salary negotiation tip is: finish well. In sports they call it the follow-through. When it’s over, be happy. So you wanted more, and you pushed for it, which made you nervous when you did it, but they gave you more than they originally offered, although it was also less than what [...]
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