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On October 20, 2011

Microsoft, Alibaba Kick Yahoo’s Tires

Looks like a couple of disparate groups are forming to bid for Yahoo. Microsoft reportedly is working with Silver Lake and one of Silver Lake's investors, the Canada Pension Plan, to put together a proposal that would


On October 20, 2011

End the Religion of ROE

There is no more powerful question in a U.S. corporation than "what's the ROE on that?" Social media spending? Wellness checkups? Better working conditions? Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? ROE justifies the means.

We think…


On October 20, 2011

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.No tags for this post.


On October 20, 2011

4 Steps to Encourage Others

You may not be a cheerleader by nature, and that's okay when you're in a situation where another person is discouraged. There's a much better approach for encouraging others that works like magic.


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On October 20, 2011

Use a Checklist to Make Sure You’re Ready for Your Speech

Preparing for your speech or presentation doesn't end when you've finished your research and notes. You also need a checklist of important tasks to perform ahead of your speech. Here are some things you might want to include in your