Social Marketing “Experts” Don’t Know Jack About Facebook, Twitter, and Their Kin

On June 29, 2011

Zynga Sets Out for IPOville

Zynga Game Network will likely file for an IPO on Thursday, based on a flurry of media reports that came out Tuesday evening and Wednesday morning. Though an impending Zynga IPO has been rumored for weeks, details


On June 29, 2011

Jumping the “S-Curve” to Breakthrough Success

Mature companies can forget about achieving hockey-stick growth, the metaphor used by entrepreneurs to predict a sharp increase in sales after introduction of a new product. Growth for most firms...
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