On June 22, 2011
7 Steps to an Email Opt-in Page That Works
Email marketing works.
In fact, it’s still the best online method for converting prospects into customers or clients.
A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your…
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On June 22, 2011
Bringing Customer Service Into Sales
If you have ever owned a car, it is pretty much guaranteed that you have at least one car-buying horror story. A couple of weeks ago, I came across this post by Peter Shankman in which he took down…
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On June 22, 2011
Pepsi’s Endless Management Churn Throws Up an “SVP of Global Hydration”
The company has spent so long in a series of management shuffles that management shuffling is now at the heart of its strategic problems.
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On June 22, 2011
Can a Mere Hyperlink Be Defamatory?
For obvious reasons, this author hopes that a hyperlink, on its own, cannot be defamatory. Yet this is precisely the question before Canada's Supreme Court in
Crookes v. Newton. The defendant, who operates P2PNet.net, authored an article…
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On June 22, 2011
‘Twas the Month Before Lion and All Through the Lair, Not a Mac Was Stirring, Not Even an Air
Apple's been relatively quiet in terms of product releases ever since its Worldwide Developers Conference earlier this month. Though it's refreshed some peripheral hardware products like its Time Capsule and given a boost to Final Cut Pro,…
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On June 22, 2011
It’s Time to Delight the Social Customer
Last week Marc Benioff was in Boston with another regional Cloudforce tour event, and Stephen Denning has written a good book. There is a connection between them. The day after the Boston Bruins clinched the Stanley Cup,…
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On June 22, 2011
Use Too Much Space on iCloud and Apple Won’t Deliver Your Messages
Some people are already hitting storage limits on iCloud. Apparently the magical service could leave many many frustrated.
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On June 22, 2011
Baseball’s Veto of Fox-Dodgers Deal Assures a League Takeover
Major League Baseball's rejection of a $3 billion deal between L.A. Dodgers' and Fox TV will cost owner Frank McCourt more than money. Before the month is out he's going to lose his team.
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On June 22, 2011
At Novartis, Pensions Are Out and Cash-Grabbing Is In
This is simply a transfer of wealth from Novartis' employees to the company and its shareholders.
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On June 22, 2011
Forget Raises — Here’s What Employees Really Want From You
I found a club I think we all would like to join:Â The approximately 115,000 U.S. households that have fortunes worth over $25 million.Or maybe not.According to researchers at Boston...
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