Appointy Marries Scheduling to Social Promotion for Your Business

On June 22, 2011

Is Your Small Business Using Video to Its Fullest?

By Rieva Lesonsky

Is your small business capitalizing on the power of video for both internal and external communications? A new study shows that while many companies do use video in some form or another, many are failing to take…


On June 22, 2011

Is Your Small Business Using Video to Its Fullest?

By Rieva Lesonsky

Is your small business capitalizing on the power of video for both internal and external communications? A new study shows that while many companies do use video in some form or another, many are failing to take…


On June 22, 2011

Lies and Statistics in Landing Page Optimization

In this article, conversion expert Tim Ash explains the importance of understanding what statistics do and don't tell us. He explains errors that can lurk in confidence levels, traffic filtering, sequential testing, and short data collection. No tags for this


On June 21, 2011

How 5 Unheard of Products Rocked the Market


Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name. Here's how each achieved consumer acceptance…


On June 21, 2011

Marketing a Brand New Product


What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.

When TV commercials for the Snuggie launched in October of 2008, they were…