Appointy Marries Scheduling to Social Promotion for Your Business
At first blush, Appointy looks like just another scheduling app. Upon further inspection, there are two predominant things that make Appointy stand out from the pack: 1) customers can find you and schedule appointments without you even having…
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Is Your Small Business Using Video to Its Fullest?
By Rieva Lesonsky
Is your small business capitalizing on the power of video for both internal and external communications? A new study shows that while many companies do use video in some form or another, many are failing to take…
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Is Your Small Business Using Video to Its Fullest?
By Rieva Lesonsky
Is your small business capitalizing on the power of video for both internal and external communications? A new study shows that while many companies do use video in some form or another, many are failing to take…
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Why Your Smartphone’s PIN is Far More Vulnerable Than You Think
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Why Your Smartphone’s PIN is Far More Vulnerable Than You Think
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How We Use the Mobile Web [Infographic]
I’ve been coveting the infographics of my favorite blogs (like this this and this) for some time now, and it’s high time we do one on Get Elastic!
Remixing data from the Nielsen’s Q1 2011 Mobile Connected…
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Signs of Life in Small-Business Funding
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Lies and Statistics in Landing Page Optimization
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How 5 Unheard of Products Rocked the Market

Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name. Here's how each achieved consumer acceptance…
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Marketing a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.
When TV commercials for the Snuggie launched in October of 2008, they were…
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