On November 9, 2011

Holiday Email: A 12 Point List to Check Twice Before You Hit Send

For many online retailers, the holiday email season is already underway. But it’s not to late to check if your holiday emails are naughty or nice. Before you hit send, make sure you’re maximizing your opportunity by answering…

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On November 9, 2011

PPC for Local Businesses: Part 2. Optimize and Protect Your Google Places Account

In this article, local and paid search expert Christine Churchill explains how small businesses can set up their Google Places site. But warns of recent dangers that could allow your business enemies to sabotage your listing. Read carefully!No tags for

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On November 8, 2011

The Money Is in the E-mail List – with Craig Eubanks (6:10)

In this video interview, copywriter and direct marketing expert Craig Eubanks discusses the value of an e-mail list to a small business. Your two most valuable assets are your list of (1) your prospective customers and (2) your existing customers.

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On November 8, 2011

The End of Business As Usual

This new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, by new media expert Brian Solis, is another firm reminder to companies that understanding social media…

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On November 8, 2011

GAO: Feds Spending Much More on IT Than Reported

A market valued at nearly $80 billion per year certainly gets the attention of vendors hoping to participate in it. For the information technology sector, the notion that the U.S. government spends about $79 billion per year

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On November 8, 2011

AmEx Makes Bold Digital Commerce Play

American Express is extending its financial reach to the wild world of tech startups through a new multiyear digital commerce initiative. The $100 million program is designed to help identify and develop innovative technologies to aid the

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On November 8, 2011

Linux, Open Source Still ‘Money’ in Financial Services

Linux and open source software are spreading out -- cloud computing, mobile computing, supercomputing -- and an increasing number of use cases large and small. One area where Linux and open source have history and continue to

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On November 8, 2011

Why Inspiration Matters

"When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey." — Rudyard Kipling

In a culture obsessed with measuring talent and ability, we often overlook the important role of inspiration. Inspiration awakens us to…

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On November 8, 2011

Businesses Get a Place in the Google+ Sun

Google has introduced Google+ Pages, an element of its Google+ social network that has been much anticipated by corporate brands. Pages provides a public placeholder on the Google+ network for any entity -- not just companies. A

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