On November 14, 2010
Conversion Optimization: How Being Wrong Can Lead to Good Insights
I had an interesting testing experience with one of my clients recently. After looking closely at the data, I formed my hypothesis, and made a recommendation for a variation to test…and it underperformed the original version! I was WRONG! Now,
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On November 14, 2010
Secondary Calls to Action: Unsung Heroes of Persuasion
Calls to Action: The Basics We all know what a “call to action” is: a link or button that urges your prospect to take an action, and move forward in some sort of process. According to the seminal book written
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On November 14, 2010
Richard Branson on What They Don’t Teach in Business School
The famous British billionaire reflects on company values and building a successful brand.No tags for this post.
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On November 14, 2010
Is Democracy All It’s Cracked Up To Be? | BTalk
Podcast: China and Singapore are challenging the notion of liberal capitalism as the only workable model. It was the subject of Toby Evan's winning essay for the Mont Pelerin Society.
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On November 13, 2010
Financial Professionals Weigh in on Global Reforms
As world leaders were making their way to Seoul for the G20, I had my own opportunity this week for some deep discussion of Basel III, financial regulatory reform, and the reshaping of the banking industry — and of other…
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On November 13, 2010
SMB E-Commerce Gets a Little Help From the Cloud
Businesses are increasingly using cloud and e-commerce to improve how they do sales, marketing and online transactions. One smaller company, Tampa-based MarkMaster, has quickly moved to nearly all-paperless sales transactions, found new customers via online networks, and…
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On November 12, 2010
BMW’s Vision for Fast, Green Cars is Shared by Other High-End Automakers
BMW is set to produce a former showcar, the Vision, a wild three-cylinder diesel hybrid with radical styling. Upscale green is in, and there are other entries in the over-$100,000 category from...
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On November 12, 2010
3 Secrets of Successful Sales Quotas
There's something I've learned in the last 10 years as President of a growing small business that you probably won't hear elsewhere: For burgeoning small businesses, establishing a sales quota is more art than science.
I'm not saying you…
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On November 12, 2010
Amazon Goes on Pedophilia Scrub, Removes Videos of Nude Young Girls
Apparently the turmoil over having pro-pedophilia books for sale sent Amazon into spring cleaning overdrive, as it found a number of questionable videos featuring nude girls under 18.
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On November 12, 2010
Amazon Goes on Pedophilia Scrub, Removes Videos of Nude Young Girls
Apparently the turmoil over having pro-pedophilia books for sale sent Amazon into spring cleaning overdrive, as it found a number of questionable videos featuring nude girls under 18.
No tags for this post.
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