On November 15, 2010
All Atwitter About Time Off Work
What will happen to my business Twitter presence while I'm away from work for an extended period?
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On November 14, 2010
5 Ways to Improve Your Local Business Website
Free ways to make your website more appealing to your site visitors and customers.No tags for this post.
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On November 14, 2010
How To Test Your Page Layout for Horizontal Attention
Jakob Nielsen’s group is at it again: more eye-tracking research! We’ve blogged about Jakob’s findings before, and even questioned if they yield hard and fast rules for layout, so naturally we were intrigued to see his group has been crunching
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On November 14, 2010
Another Late Stage Traffic Conversion Rate Improvement
My name is Melissa Burdon, I’m addicted to online testing, and if there were an “Online Testers Anonymous,” I am 99% certain my clients would not want me to get help! In my last post, I shared a test we
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On November 14, 2010
The Power of Compounding Conversion Rate Increases
After reading my colleague Melissa Burdon’s last two posts about impressive testing wins with a client, I thought it would be fun to discuss the amazing financial gains that come to businesses that keep testing instead of assuming they’ve gotten
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On November 14, 2010
Latest Details on Conversion Conference 2010
Welcome to a new week and a fresh start! Another very short post to remind everyone who’s going to the Conversion Conference in San Jose: make sure to come say “Hi” in the ‘Newcomers Pavilion.’ Also, make sure to attend
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On November 14, 2010
Five Tips to Avoid the Forever-Test
I have a recurring nightmare: I wake up in the middle of the night, in a cold sweat, because I was having the nightmare about… “The Forever Test”! What’s the Forever Test, you ask? It’s when you set up a
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On November 14, 2010
Testing Woes 101: Lessons From a Messy Test
Anyone ever done testing on their website undoubtedly has run some poorly-designed experiments; that’s how we learn. It’s easy to make subtle mistakes in the design of a test that cause “messy” results, but read on to learn how to
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On November 14, 2010
Conversion Conference: The Training Wheels Are Off
Some Grok readers have been asking for a “wrap-up” post about the first ever Conversion Conference. I won’t attempt any sort of journalistic ‘coverage’ of the session contents, since I was at our booth most of the time and only
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On November 14, 2010
Don’t Let Customers Abandon Your Cart So Easily
One of the first things we look at in our analysis process of a site is the conversion funnel, whether it be a lead generation form, a shopping cart checkout, or otherwise. This is the point at which the visitor
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