Category: Latest News

On November 12, 2010

Unsolicited TXT Marketing: Payback Sux

If you fancy yourself a marketing superhero, or even just aspire to marketing superhero status, you’re probably following the cutting edge of emerging technologies and their practical application to your craft. Early adopters of new technology have the rare opportunity


On November 12, 2010

How Engineers Manage Uncertainty

The microfabrication facility in Taiwan produced thousands of integrated circuits or microchips, designed for pacemakers. But 5% of these microchips could not be used because their performance metrics fell outside an acceptable region of safety. They were made in the…


On November 12, 2010

Pulling for the Long Term

The Big Shift presents many challenges, including developing new practices and institutions. But from our experience, the greatest challenge will be creating a new mindset, one that stands in stark contrast to the dominant mindset of the push world. A…