HOW TO: Activate Your Brand’s Super Influencers
Ben Straley is the CEO of Meteor Solutions, provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.
As a marketer, you’ve undoubtedly heard about the 1% rule — that…
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Guitar Hero Developer on the Auction Block
Are music video games little more than one-hit wonders?
Sales of the games, which allow players to be pretend rock stars, have fallen nearly 80 percent in the past two years, according to the Los Angeles Times. And Viacom…
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How to Engineer Bridges for Women
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How to Build Your Business by Walking Away from the Sale
Some marketing feels almost impossible to resist.
Your favorite product is 85% off! This really smart expert is only offering advice until Monday! This service will change your life or your money back!
Smart marketers know how…
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Countering the Excuses for Avoding Social Media (and Video Games)
"I can see why it's important, but it's not something I need to be an expert on myself."
"I've got better things to do with my time."
"I guess I'm too old to really get it."
I was talking with…
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Why Google Is Throwing Money at a DNA Test Company With a History of Screwups
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5 Lessons Madison Avenue Can Learn From Startups
Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the…
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Small Biz Resource Tip: Office Arrow
The “Deal of the Day” trend is hot–and Office Arrow is a daily deal site targeting the small-business owner by offering discounts on items like cordless keyboards, travel services and more. The site is written by office professionals who…
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Master the Art of Asking for Advice
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Survey: Customers Eager to Throw Off Service Appointment Shackles
Apparently years of complaints by consumers about long wait periods for service providers have gone unheeded: The standard three-to-five hour appointment period for in-home visits by cable companies, utilities and repairpersons is still very much in force,…
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