Category: Latest News

On October 28, 2010

Sharpening the Social Toolset

It's often hard to maintain high visibility in the marketplace if you happen to be a private company, and for good reason. Private companies tend to be small, and they often do not attract the attention of


On October 28, 2010

A Winning Sales Pitch for CRM Adoption

When it comes to the broad topic of "CRM failure," you often hear the same tales: a too-complicated integration, an incompetent integrator or inflexible technology. The reality is that technology is usually not the problem, nor is