On October 28, 2010

How Are Your Customers Using the Web?

By Rieva Lesonsky

Do you know what your customers are doing online? With the Internet so crucial to marketing today, a clear picture of how your target customers use the Web is essential to success. A recent study by Nielsen,…

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On October 28, 2010

Shock and Grief: The Truth About M&A

It isn't deal details that wreck mergers. It's emotion. Here's how to keep yours in check.

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On October 28, 2010

Chocolate Cheerios Will Not Lower Your Cholesterol, No Matter What Ads Say

An advertising watchdog's split decision on whether Chocolate Cheerios are "healthy" illustrates just how close to the wind food brand managers are sailing with nutrition and disease claims.

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On October 28, 2010

Why Vampire Power Saves You Money in the Long Run

Many devices, like printers, draw power for a reason -- it's not just because they hate the earth.

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On October 28, 2010

Horizon Looks to Create Small Community Air Hub in San Jose

Horizon Air, Alaska's regional operator, has partnered with airports to get federal funds for its burgeoning San Jose hub operation. It's an interesting trend to watch.

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On October 28, 2010

Greed Is NOT Good

Why are so many people cancelling their cable subscriptions these days? In an earnings call this week, Comcaast had to acknowledge it alone has lost some 275,000 subscribers this past quarter and 600,000 for the year. It's executives fell short…

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On October 28, 2010

How to Manage Twitter When You Have a Zillion Followers

By Monika Jansen

Every time I get a new Twitter follower, I look to see how many people they follow and how many people follow them (I’m at twitter.com/monikacjansen—feel free to look me up). When I see numbers in the…