On September 29, 2010
Curiosity is the Key to Cold Calling Success
[/caption]READERS: From time to time, I like to share this space with sales experts whom I believe have...
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On September 29, 2010
Borders Bets on Pop Up Shops to Boost Holiday Sales
Borders' management is betting 25 pop up shops will help boost holiday sales. But it probably won't have a long term impact on the bottom line.
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On September 29, 2010
Research Shocker: TV Viewers Prefer Ads With Their Shows
Advertising interruptions heighten our enjoyment of TV shows, new research tells us. What's next? CDs with Cialis ads?
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On September 29, 2010
Brazilian Currency-War Worries Show Potential For Getting Tough With China
Brazil has warned that there is a currency war on. Yup, there is. But maybe it will isolate China.
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On September 29, 2010
8cr Pow Wow Adds Chris Guillebeau and Sally Hogshead
The 800-CEO-READ Pow Wow is really incredible. I continue to hear stories about people who met at the first one in 2005, and are still working on projects together. Also, their work is better based on the things they learned…
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On September 29, 2010
Unretouched Photos of Madonna Show How D&G Insults Its Customers
Many consumers are so fed up with the lies advertisers tell about models that PhotoShop bans and disclosure laws have been proposed in France, Australia, and the U.K.
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On September 29, 2010
Paris Auto Show: Diesel Engines Make Jeep More Euro-Friendly
Chrysler is looking to more than triple Chrysler, Dodge and Jeep sales outside North America. Diesel engines unveiled at the Paris auto show this week should be a big help, especially in Europe,...
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On September 29, 2010
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On September 29, 2010
3 Key Moves That Built Subway a $4B Product
Subway's $5 Footlong sub sandwich has grown into a $ billion sales powerhouse. Here are the key aspects of Subway's culture that allowed the Footlong to flourish.
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On September 29, 2010
Xmarks Dies: Freemium’s Just Another Word for Nothin’ Left To Lose
Browser bookmark synchronization service Xmarks plans to close down within three months because it never found a viable business model. And that should be a warning to many entrepreneurs.
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