On September 14, 2010
How to Build Credibility with Your Sales Copy
When visitors are making a decision about whether or not to buy, their “shields are up.”
They’re watching carefully for any sign you…
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On September 14, 2010
Failing is Failure — Do Something About it
Seth Godin says its time to call failing what it is.Failure.In the September issue of Harvard Business Review, Godin opines that organizations have a tremendous fear of failure because...
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On September 14, 2010
Leaders: You’re Only as Good as Your Last Screw-Up
Some leaders have egos the size of planets, while others have a grounded sense of self. The difference? Some know they're only as good as their last screw up, some don't. Here's why.
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On September 14, 2010
What You Need to Know About the Small-Business Bill
The Small Business Jobs Act is expected to finally pass this week, but what will it really do to help entrepreneurs?
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On September 14, 2010
Unsung Heroes of the Workplace: A Field Guide
They're might scarce, but these are the 13 unsung heroes who you want on your team... wherever you work and whatever you do.
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On September 14, 2010
5 Reasons You Should Leave PR to the PRos
Should you, as an entrepreneur, do your own PR? These five reasons might make you think long and hard about doing so.
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On September 14, 2010
What Does a Headhunter Really Look For?
The most important executive qualities ââ¬â leadership, fit and the ability to repeat past successes ââ¬â cannot be reliably predetermined through interviewing, no matter how elaborate the method....
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On September 14, 2010
Driving Revenue Across the Sales and Marketing Divide
FACT: 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are…
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On September 14, 2010
NYTCo Dons Software Vendor Cap: Q&A With News Services Director Christine Topalian
It's no secret that newspaper companies are seeking new sources of revenue as readers -- and the advertising dollars that typically follow them -- migrate to electronic media. The New York Times Co. was among the first…
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On September 14, 2010
How to Stop the Airline Seat In Front of You from Reclining
One of the worst things about air travel? Getting packed into tiny, uncomfortable seats and then having my personal space further eroded when the chair in front of me reclines into my lap. Half...
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