Category: Latest News

On August 23, 2010

The Paradigm of Cross-Channel Marketing, Part 1

Marketing channels have evolved over the past few decades from just print to electronic media to the Internet. With the advent of information technology, today's marketers have the luxury to decide on the most potent mix for


On August 23, 2010

Is Oracle Becoming the New Microsoft?

"Oracles are dumb," the great John Milton once wrote, and though it may not be the meaning he intended, that's a fair description of the prevailing sentiment in the Linux blogosphere these days. It's a single Oracle


On August 23, 2010

Supercharging the Next Generation of E-Commerce

As e-commerce continues to evolve at a record pace, websites must keep up with the ever-changing demands of increasingly knowledgeable and sophisticated online shoppers. Companies need to enhance their online presence by applying modern techniques and technologies


On August 23, 2010

The German Export Model Is Not One The US Should Emulate

Germany is a great country but don't buy into the current claptrap that the US needs to model itself after the export-happy Germans. Bad idea.With theàGerman economy humming along in the second...
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On August 23, 2010

Why Apple Keeps Winning (No, It’s Not the Products)

Sure, the products are cool and the marketing's brilliant -- but Jobs's strategic genius is consistently overlooked. Here's what really makes Apple so successful in so many different industries.
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