Finding Your Company’s Special Sauce
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Stop! 5 Reasons Not to Touch that 401k
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Let Anyone Upload Files to Dropbox without Sharing Folders with Anyone
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The Effective Marketing Plan: Marketing Action Plan
In previous posts we discussed how to start your marketing plan and how to analyze your target market. Next, in the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list.…
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Search Illustrated: 22 Features for Site Search Nirvana
What makes for great site search?
Here are 22 features to consider to optimize your site search tool for usability, guided selling and customer satisfaction.
Search Box
1. Placement
2. Size
3. Scope
Placement
Search boxes should be…
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Orwellian Watch: Apple’s Creepy Patent Application
Apple has applied for a patent on new technology that would enable it to take control remotely and disable mobile devices (think iPhone and iPad) or wipe out data altogether. It's apparantly for the purpose of cracking down on jailbreakers…
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Incoming: Can You Save on E-mail Software?
Web-hosted e-mail is gaining popularity but for some small and mid-sized businesses, it just won't do.
"Many companies, for technical, political, or cultural reasons will never want their e-mail hosted in the cloud," says Alan Elliot, vice president of sales and…
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Bad Ads: Who Should be Responsible for Fraudulent and Deceptive Advertising
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IT Integration
Is IT getting left out of the loop in some companies? Some say that IT is brought in much too late on projects that are failing and are expected to “clean up.” Rather, IT must…
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