Plug-and-Play State of Mind
Young folk under 30 may not remember this, but years ago "plug and play" referred to hardware installation for computers. As the information revolution penetrated American households, consumers demanded setup procedures that did not require an advanced…
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SAP Mobile CRM Users Can Have Their Security and Their iPhones Too
Sybase has only recently formally entered the SAP corporate family. However, the two companies have collaborated on software integration projects for years: hence, the introduction of Sybase Mobile Sales for SAP CRM, a native iPhone app. When…
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The Effective Marketing Plan: SWOT Analyse Your Market
A SWOT Analysis is a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities, and threats.
What does is take to SWOT analyse your marketing objectives? Let’s…
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Shaking America By Storm
Few products have made as much of a splash recently as the Shake Weight, a dumbbell-like product that debuted a…
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Shaking America By Storm
Few products have made as much of a splash recently as the Shake Weight, a dumbbell-like product that debuted a…
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Optimization Testing: Should You Avoid Testing During a Traffic Spike?
In our most recent webinar Taking Your Site Performance to The Next Level With Optimization Testing, an audience member asked a great question about site testing near a product launch. A perfect industry example is packaged software. A software…
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5 Secrets of Highly Effective Twitter Users
You know Twitter can be a game-changer. You've read about companies achieving amazing results with tweeting campaigns. And you wonder if you could you make the same magic work for your product or company.
There's no way to…
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Does More Posts = More Traffic?
Yesterday in a post discussing the popularity of list-style posts in blogging, a commenter asked me to look at the frequency of post types in relation to the traffic they bring. Following this comment I put together some statistics…
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5 Key Benefits of Monitoring Your Client’s Brand on Social Media
Lauren Fernandez is the Agency Community Manager at Radian6, the social media monitoring and engagement platform. She is @cubanalaf on Twitter, and blogs at LAF and MarketingProfs Daily Fix.
From an agency…
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