On July 28, 2010
Developing a Site Testing Process: Site Optimization 101
This is the fourth in a series of posts based on the material covered in our latest webinar: Taking Your Site Performance to The Next Level With Optimization Testing.
The ultimate goal of a Web optimization project is to improve…
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On July 28, 2010
Using Google Places to Maximize Ad Performance in Google AdWords
In this article, paid search expert Christine Churchill explains how local PPC advertisers can get an extra "show map" line to appear in their ads by linking to data in their Google Places accounts. It'll help boost click-throughs at no extra cost.No
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On July 27, 2010
Free for All: Why Giveaways Boost Marketing Efforts
D&B Digital TV talks to small business owners and consumers about using giveaways to attract customers and build brand loyalty.
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On July 27, 2010
How to Get Top Search Engine Optimization and Placement Results with Google Caffeine
Several new important Google changes that will have a major impact on search engine optimization and placement.No tags for this post.
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On July 27, 2010
Circumcision Joke Sent Via Twitter Lands Writer a $70K Ad Agency Job
Saatchi & Saatchi has given a $70,000-a-year writing job to someone who sent the ad agency a penis joke on Twitter. It's a sign of how social media has come to dominate the creative scene in advertising, and the standard
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On July 27, 2010
Circumcision Joke Sent Via Twitter Lands Writer a $70K Ad Agency Job
Saatchi & Saatchi has given a $70,000-a-year writing job to someone who sent the ad agency a penis joke on Twitter. It's a sign of how social media has come to dominate the creative scene in advertising, and the standard
…
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On July 27, 2010
Yahoo Japan May Succeed Where Yahoo Failed
Yahoo Japan has announced that it will begin a relationship with Google to power its search functions and also administer ads that appear on the site. In this deal, the company is not following in the steps…
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On July 27, 2010
A Note to BNET Readers
As part of a major BNET redesign due to launch on Thursday, our bloggers will all be moving to new blogs with their own URLs and RSS feeds. So here's a handy guide for following our writers to their new
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On July 27, 2010
A Note to BNET Readers
As part of a major BNET redesign due to launch on Thursday, our bloggers will all be moving to new blogs with their own URLs and RSS feeds. So here's a handy guide for following our writers to their new
…
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On July 27, 2010
Drug Company as Masochist: Bristol-Myers Takes Needless Whipping for HIV Drug Prices
Bristol-Myers Squibb (BMY) is again needlessly taking a beating over the price of its AIDS drugs. The AIDS Healthcare Foundation criticized BMS for not agreeing to supply cut-price HIV drugs to state programs that care for unemployed AIDS patients, but
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