On May 28, 2010

Why Marketing is Dead, Steve

I explain exactly why there are so many "marketing is dead" posts on the web and explain what "real marketing" is and isn't.
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On May 28, 2010

Google Wraps AdMob Deal – Mobile Apps Onslaught Ahead?

Google has completed its acquisition of mobile advertiser AdMob, after what was apparently a very close decision by the Federal Trade Commission, which had been vetting the buy for antitrust purposes. With the legalities finally over, the


On May 28, 2010

Virtual Worlds Opening Up 7-Eleven’s Route to Real Treasure

Grabbing a piece of retail marketing Nirvana, 7-Eleven has entered into a promotional partnership with social network games developer Zynga that costs it nothing in discounts or giveaways and actually charges cash for some forms of participation. Most consumer-oriented companies


On May 28, 2010

Target’s Latest Problem: Multiple Floor-Plan Disorder

Once upon a time, Target (TGT) was the McDonald’s (MCD) of discount stores, and customers visiting the chain anywhere that it operated in the United States could and did count on the same experience no matter where they shopped. Now,