On May 25, 2010
The $100 iPad Killer?
A cheaper tablet on the horizon. It will run Google's Android operating system and it will likely be sold by a Chinese computer company. That's the gist of reports in Bloomberg and The New York Times about tablet offerings by…
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On May 25, 2010
Will Financial Fiasco Derail Europe’s Digital Dream?
Since Commissioner Neelie Kroes assumed the role of standard bearer for the European Union's Digital Agenda from her equally outspoken predecessor, Viviane Reding, she has become as personally associated with the Agenda as the U.S.' Broadband Plan…
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On May 25, 2010
Borders’ New Sugar Daddy May Be Eyeing a Barnes & Noble Acquisition
Bookseller Borders Group (BGP) -- long considered the weaker chain compared with rival Barnes & Noble (BKS) -- has turned the tables with a major cash infusion in the past week from financier Bennett LeBow, chair of tobacco conglomerate Vector
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On May 25, 2010
Cloak & Dagger: Wyeth Allegedly Disguised Sales Reps as Doctors to Sell Kidney Drug
The whistleblower suit filed against Pfizer (PFE) yesterday over alleged off-label sales of the kidney transplant drug Rapamune reads in part like a spy novel. It describes the cloak-and-dagger methods that the company's employees allegedly used to persuade doctors to
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On May 25, 2010
Nurse Practitioners: We Need More of Them, But Not in Place of Physicians
For many years, nurse practitioners have been arguing that they can do almost anything that a primary-care physician can, and that they should be allowed to practice independent of a doctor's supervision. Twenty-eight states are now considering providing that authority,
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On May 25, 2010
Get a Great Deal When You Join Third Tribe Before June 1, 2010
Are you stuck in the middle with your online marketing?
Too much integrity to be an Internet marketing huckster, and too much respect for cash flow to be a social media idealist?
What if I told you the middle…
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On May 25, 2010
Walmart’s Endgame: Take Over Shipping From Suppliers, Killing Their Markups as They Go
Reaching ever farther down its supply chain to try to wring out more costs, Walmart (WMT) is now asking all its suppliers to stop shipping the chain's goods. Instead, they'd like to pick them up in their own trucks --
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On May 25, 2010
Take Advantage of E-Commerce Spending Growth
comScore recently released its Q1 2010 U.S. retail e-commerce sales estimates. The firm found that online retail spending neared $34 billion for the quarter, a 10 percent increase compared to last year.
Are you finding new ways to…
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On May 25, 2010
Secondary Calls to Action: Unsung Heroes of Persuasion
Calls to Action: The Basics
We all know what a "call to action" is: a link or button that urges your prospect to take an action, and move forward in some sort of process. According to the seminal book written
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On May 25, 2010
Network TV: Where the Money Is, But the Young Viewers Aren’t
This spring, like every spring, advertisers are prepared to spend billions of dollars to reach the youth demographic on network TV. But the median age of network TV viewers is 51.
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