On May 19, 2010

The “So-What” Factor

There’s a famous quote by Harvard Business School marketing professor Theodore Levitt that "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"  The drill is the solution to their hole problem. When explaining your business to…

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On May 19, 2010

Why Walmart Will Cringe at the $250M Novartis Sex Discrimination Case

Management at Walmart (WMT) will groan in dismay at the $250 million punitive damages award won by female employees of Novartis (NVS) in a New York federal court today. That company is next on the docket of major corporate gender

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On May 19, 2010

CBS’ Big Bang Theory: Better to Shake Up the Network Schedule Than Stand Still

CBS is TV's highest-rated broadcast network, which is why it's surprising it chose to make significant shifts to its schedule to see if it could improve on that success.

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On May 19, 2010

Android Becomes a Contender in Global Smartphone Arena

Android sailed past Windows Mobile for the first time in the first quarter of 2010, joining Apple's iPhone OS as one of the only two top mobile operating systems to increase its market share year-on-year. That's according

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On May 19, 2010

HOW TO: Market Your Small Business With No Budget

This series is supported by Bantam Live, a web-based collaboration workspace with “Social CRM” for small business teams. For more information visit BantamLive.com.

From a marketing standpoint, it’s a great time to own…

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On May 19, 2010

Yahoo Buys a Content Mill, So It Can Make Money off Google

Yahoo buys Associated Content, which ironically means that it will bring in ad revenue based on traffic largely sent by Google.

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On May 19, 2010

Ad Agency Chief Arrested for Drug Smuggling: That’s One Way Out of the Recession

A respected Canadian ad executive who was caught allegedly trying to smuggle 135 pounds of marijuana across the border into the U.S. for a $10,000 mule payment has found himself at the center of the debate over whether marijuana should

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On May 19, 2010

Facebook’s Privacy Settings May Soon Change, But Its Spin Sure Hasn’t

Facebook head of public policy Tim Sparapani let it be known yesterday that the social network would soon streamline its privacy settings -- which doesn't mean that the company really gets what the furor has been all about.

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On May 19, 2010

How to Get Certified as a Minority-Owned Business

Corporations, the federal government, and state agencies all want to do business with minority-owned companies. The Department of Transportation, for example, requires that recipients of its funding award a percentage of contracts to minority-owned businesses and many large companies have…

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On May 19, 2010

Boxing Gym Owner Thinks Outside of the Ring

Sumer Morenz of D&B Digital TV interviews Tim Hall, owner of BloodBath Boxing in Hayward, Calif., about how he increased his business with one simple idea marketing his boxing classes to women.

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