On May 19, 2010
Thieves Steal LifeLock CEO’s ID 13 Times — and Offer a Lesson About the Danger of Challenging Your Customers
The fact that Todd Davis, the CEO of Lifelock, had his identity stolen 13 times after he published his social security number in ads that "guaranteed" his service could stop identity theft illustrates an old chestnut of the advertising world:
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On May 19, 2010
Marketing Is Changing, Keep Up! | BTalk
New media channels are nothing more than other ways of communicating with customers, although the difference is that now it's easier for them to talk back. Yet research and communications are fundamental aspects of marketing, so is it really a
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On May 19, 2010
Metamorphosis
Last weekend on a little airplane ride, I brought along a book to read with me (as I do every time my feet leave the earth). In this case, during my travels, I engaged myself in the short story…
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On May 19, 2010
Microsoft Lowers Patent Lawsuit Boom on Salesforce.com
Microsoft has filed a federal lawsuit in the U.S. District Court in Seattle against Salesforce.com, alleging that the company infringed nine of its patents. Microsoft is seeking an injunction as well as damages. The patents touch upon…
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On May 19, 2010
GM Will Build Natural Gas Vans — Finally, Some Competition for T. Boone Pickens
Only one carmaker, Honda, has been offering a natural gas car on the U.S. market, but now GM is jumping in with CNG vans. The work could be farmed out to one of the dozens of companies doing conversions. T.
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On May 19, 2010
Our Choice: Fire Employees or Abandon Our Mission
Firing is never easy, especially for a small business. Craig Johnson and his business partner could see they had no choice. Three of their eight employees had to go in order to keep their business afloat. But knowing it was
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On May 19, 2010
End Game: Senate “Compromise” is Gutting Financial Reform
The financial industry, and compliant lawmakers, are ripping the guts out of financial reform.
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On May 19, 2010
Attraction In Action
Paul Speigelman was a guest of Inc. Magazine's Business Owners Council: Greater New York on May 18 (NYC) and May 19 (NJ). You may have read about Paul in Inc. magazine as the CEO of The…
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On May 19, 2010
Microsoft Sues Salesforce.com, and Its Flop Sweat Is Showing
Microsoft has sued Salesforce.com for patent infringement, but it's really about Microsoft's fear and lack of control in the cloud.
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On May 19, 2010
Food Industry’s Calorie Reduction Pledge: Smart Marketing, but Dumb Nutrition
There's no question that the pledge by America's largest packaged food companies, including Kraft (KFT), General Mills (GIS), Kellogg (K), PepsiCo (PEP) and Hershey (HSY), to slash no less than 1.5 trillion calories from their products over the next five
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