On May 19, 2010

World Cup Fever: Asda Employees Get Extra Time to Watch Matches

One in four people are planning on calling in sick to watch the World Cup. Here's how Screwfix and ASDA are incorporating that into their business plans.

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On May 19, 2010

Getting Digital With Physical Goods

I recently spotted a (relatively small) ecommerce website that cross-sells mobile applications with its physical goods, and even sells bundled products with soft and hard goods.

Bundle

Cross-sell

Could this be a trend…

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On May 18, 2010

The Psychology of Linking

In this article, SEO and linking expert Eric Enge explains how some linkers became stingy about linking in fear of 'leaking' PageRank. To get relevant links, says Enge, you need to understand site owners' varying motivations for linking, as well

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On May 18, 2010

Can Sales Tax be broken out from PayPal?

I just took my first in-state order and got my first sales tax collected! When I import from PayPal to here, it is just the total amount, sales tax isn't broken out. I manually broke it out for this order,…

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On May 18, 2010

How to Write an Effective E-mail Subject Line with Jeff Sexton (5:16)

In this video interview, copywriting and conversion expert Jeff Sexton offers some tips on writing e-mail subject lines that get the click-through. He explains how to increase click-throughs using various types of hooks as well as Robert Cialdini's '6 weapons

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On May 18, 2010

Rockstar Presentations: Tips, Techniques and Terrible Truths — Out Now!

Rockable Press has just released Rockstar Presentations: Tips, Techniques and Terrible Truths by author Joseph Lewis. Only $15 in PDF format and $19 for the paperback, this book will guide you through everything you need to know to get…

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On May 18, 2010

How do you handle friends’ requests for free services?

Sooner or later it happens: an acquaintance finds out what you do and asks, "Hey, can you write my bio/shoot my profile picture/advise me on taxes/design my logo for me? And since we're friends and it's a small job, can…

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On May 18, 2010

GM Earnings: Discounts Are Down, and the Sky’s Not Falling

General Motors has been saying for a while now that it cut incentives, effectively raising prices, without losing market share. The company put out some numbers to back that up.