On May 13, 2010

From Laptops to Saabs: Boston-Power’s Lego-Like Fast Track

Five-year-old Boston-Power is moving from computer batteries to plugging in EVs. Using packs with thousands of small batteries (like Tesla) it has signed a deal with Saab and has another pending in Asia.

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On May 13, 2010

Why Infomercials Are Fast Becoming the Adult Industry’s Best Friend

How infomercials -- with their built-in sterility and wholesomeness -- are fast becoming the preferred way for America to talk about the sale and consumption of sex.

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On May 13, 2010

Nestle’s New Bottled Water Ads: A Campaign Even Michelle Obama Would Love

In its new campaign for Pure Life bottled water, Nestle pulls off a rare feat for a food and beverage company. It manages both to hawk a product and deliver a useful public health message. The campaign, which is aimed

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On May 13, 2010

Why Liberty’s Menswear Licensing Deal with Slowear Can’t Come a Minute Too Soon

Liberty of London breaks with tradition and inks a licensing deal with Italy's Slowear group for a 200-piece menswear collection.

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On May 13, 2010

Facebook’s Biggest Problem: Mark Zuckerberg Is a Kidiot

Facebook's CEO Mark Zuckerberg is both a strength and a weakness. He brings drive and intelligence to the job, but on the flip side, he's still a kid and may not have the maturity to bring the company where it

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On May 13, 2010

SAP Puts Its Money Where Its Mobile Ambitions Are in Sybase Deal

SAP has inked a deal to acquire mobile and database software maker Sybase for $5.8 billion in cash -- or $65 per share. That translates into a purchase price that is more than 55 percent over Sybase's

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On May 13, 2010

Inside the Australian Government’s Scary Web Site on Microchip ID Implants

If the Australian government really doesn't want to implant its citizens with PositiveID (PSID) microchips, it sure isn't helping itself with its Web page dedicated to a "literature review" of different patient identification technologies, including VeriChip, "palm vein scanning", radio

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On May 13, 2010

Will BP Cover All Costs of Gulf Spill? Don’t Bet On It

BP says it will pay all the costs associated with its spill in the Gulf of Mexico. But there's good reason to believe that may not be the case. BP admitted as much! Yes, there's something oxymoronic about that statement,

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On May 13, 2010

Convert More Sales Leads by Rewriting Your Calling Script

Making minor changes to your cold calling script can result in much higher conversion rates and much higher revenue and commissions. Here's an example of how to do it.