On May 10, 2010

Measuring the Emotive | BTalk

[podcast] Neuroscience can track a consumer's response to an advertising message. Perhaps it will provide the answer to that question "Half of my advertising is wasted, I just don't know which half".
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On May 10, 2010

Measuring the Emotive | BTalk

[podcast] Neuroscience can track a consumer's response to an advertising message. Perhaps it will provide the answer to that question "Half of my advertising is wasted, I just don't know which half".
No tags for this post.


On May 10, 2010

Problem: Youngsters Ignore Homelessness. Solution: the iHobo App?

DePaul, a London-based charity, has launched "iHobo," an app in which a homeless person "lives" on your iPhone for three days, periodically nagging you for food, money and shelter. Unfortunately, the device also tempts youngsters to abandon the poor bloke,


On May 10, 2010

Problem: Youngsters Ignore Homelessness. Solution: the iHobo App?

DePaul, a London-based charity, has launched "iHobo," an app in which a homeless person "lives" on your iPhone for three days, periodically nagging you for food, money and shelter. Unfortunately, the device also tempts youngsters to abandon the poor bloke,


On May 10, 2010

Is coffee for me a deductible expense?

Just opened a business checking account (yay!) for my new freelance business. There's no monthly fee for the account if I use the debit card (not at the ATM) 5 times a month (I need to use it without the…