On May 7, 2010

Go800: You Text Us, We’ll Call You

As business offerings go, Go800's plan is simple: It gives mobile consumers a quick keyword connection to a call-back from vendors. The vendor's ad lists an easy-to-remember keyword, a ready-to-buy viewer texts that keyword to Go800, and

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On May 7, 2010

iPad Sales Boom While Netbooks Gather Dust

The iPad appears to be making significant inroads into the netbook market, based on research findings and the conclusions of a Morgan Stanley analyst, but other analysts aren't so quick to agree. Netbook sales are no longer

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On May 7, 2010

Sales Forecasting: Analytics to the Rescue

Enterprise sales organizations are under increasing pressure, often both from internal and external stakeholders, to provide more accurate sales forecasts of top-line revenue in order to better predict, and improve, the long-term health of their company. The

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On May 7, 2010

3 Tips for Online Team Brainstorms

How do you get the best ideas and input from these people when you're not in the same room? Running a good online brainstorming session is a critical tool for managers and project leaders. Here are 3 tips for conducting

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On May 7, 2010

Sean John Krumps Macy’s Deeper into Mass-Market Territory

Recently, Macy’s (M) has touted a localization strategy that it says is delivering better results -- but the company still can't seemed to resist big, mass-market oriented initiatives that run the other way. Such as a deal just launched with

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On May 7, 2010

Why Japan is the Most Interesting Aviation Market in the World

One of the more interesting conversations I had at the Phoenix Aviation Symposium was with Hitoshi Kawahara, director of international and regulatory affairs for ANA in Japan. I think the Japanese market, and Tokyo in particular, might be the most

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On May 7, 2010

Can Unusual Shaped Buttons Increase Conversion?

Though small, the call-to-action button (add to cart, begin checkout, continue, submit, etc) can have a major influence on conversion. The size, placement, color, wording and even shape matters, but you don’t know what’s optimal until you test variations of…


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