On April 28, 2010
Microsoft Rattles Android’s Cage With HTC Patent Deal
Microsoft on Tuesday announced that it has signed a patent agreement with HTC covering the phone maker's Android-based devices, and it's talking with other phone vendors as well about its "concerns" regarding Google's mobile operating platform. The…
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On April 28, 2010
Time to Rethink Opt-In, Opt-Out?
We've been taught since the birth of e-mail marketing never to assume our customers want to hear from us. Make them opt-in to receive your mailings. But does this rule still apply to your B2B customers? Maybe not.
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On April 28, 2010
Brand = Emotion about Product
I explain how brand consists of the emotions that people associate with a product and that it's always the product, not the marketing of that product, that determines the core of that emotion.
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On April 28, 2010
Match.com Reveals the Dark Side of the Online Dating Business
Alas, the online dating industry isn't all flowers and moonlit walks. For companies that sell dating services, it's a competitive world where each major company has to one-up the other in their claims -- how many users get messages, how
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On April 28, 2010
Arizona Boycott Goes Viral As State’s Tourism Industry Tries to Fight Back
While Arizona tourism tries to resist the tidal wave of anti-Arizona sentiment triggered by the state's passage of a tough new law that targets illegal immigrants, it may be a losing battle when stacked up against viral social media and
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On April 28, 2010
Finnair Doesn’t Want Compensation for Volcano Disruptions
Here's something that might make you scratch your head: Finnair has publicly come out saying that even though it lost 20 million euros due to flight disruptions thanks to the ash cloud over Europe, it doesn't want to see any
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On April 28, 2010
Designer Hotels: Will the Wealthy Pay to Sleep With Armani or Versace?
Fashion designer Giorgio Armani recently opened his first hotel in Dubai and plans another in Milan. Both are part of trend among designers to extend their brands through hotels -- while making big money along the way. (Rooms range from $1,100 to $11,000
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On April 28, 2010
H&M’s Sure Thing: A Festival Collection That’s Wallet-Friendly, Useful and for a Good Cause
H&M's latest Fashion Against AIDS campaign is a special collection for festivalgoers that includes limited edition threads and gear.
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On April 28, 2010
Why We’ve Turned Down Opportunities to Expand Our Business
The two women who run Vital Juice, a thriving daily newsletter about wellness, have had offers to writes books and create TV shows based on their content. Tempting? Perhaps. But not smart for the business.
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On April 28, 2010
How Two Professional Whistleblowers Ended Up at the Heart of $4.2B in Drug Company Settlements
Two men involved in AstraZeneca (AZN)'s $520 million settlement with the Department of Justice over its alleged mismarketing of the antipsychotic Seroquel appear to be professional whistleblowers.
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