On April 28, 2010

How Do You Take Your Lock-In?

If you think long enough about acquiring a CRM system, you will come to vendor lock-in, the idea that you won't be able to easily change vendors down the road for whatever reason. It's almost an existential

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On April 27, 2010

Corporate English

Thanks to reader Nick Corcodilos for sharing a link to an especially mind-numbing bit of English prose. I won’t publish the link he sent me, but I will give you an excerpt:

Leveraging the

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On April 27, 2010

Secrets of Top Converting E-Commerce Websites with Bryan Eisenberg (5:18)

In this video interview, conversion expert Bryan Eisenberg discusses three of the secrets behind top-converting e-commerce websites: (1) communicating your unique value or campaign proposition, (2) making decisions based on analytics data, and (3) leveraging the voice of the customer.No

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On April 27, 2010

Why Should Anyone Be Led By You?

Rob Goffee, who is the professor of organisational behaviour at London Business School, is famous for asking the above question in an awarded HBR article which then morphed into a book. Rob often comes to Australia, (towards the end of

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On April 27, 2010

Goldman’s Email Problem: Why Do Execs Document Their Stupidity?

Watching Goldman Sachs execs defend against a Senate panel onslaught, I was struck by a question that comes up again and again: Why do otherwise intelligent, competent executives document their stupidity and, sometimes, illegal actions, in email? What are they

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