On April 27, 2010

Different: Let’s Stop Boring Our Customers

We've lost the power to differentiate our products. We try to match competitors instead of out-innovate them. Harvard Business School's Youngme Moon on what it means to be different.
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On April 27, 2010

The Lure of Freebies: Try Some Tryvertising

Giving away free trials or samples is fine, but 'tryvertising' is becoming more sophisticated as companies come up with new ways to get their products in front of customers. Here are eight examples.
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On April 27, 2010

The Copyblogger Guide to Zombie-Free Product Launches

image of thumb emerging from soil

These days, a lot of online product launches are like zombie attacks.

One day, everything is fine. The next day, there’s a legion of crazy people banging on your virtual doors and windows, wanting to feed on you.

Who…


On April 27, 2010

What information do you use to set your prices?

Pricing software products and services is difficult, but the wrong price may mean you're leaving money on the table. What resources do you use to price your products and services?

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On April 27, 2010

Developers: Charging for Your Product or Services

As software developers and small business owners, one of the most difficult things for many of us to do is to figure out how and what to charge for what we do. It has gotten especially challenging for software developers…


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