On March 16, 2011

GE’s Damaged Image in Japanese Nuclear Crisis

How can companies involved in the Japanese nuke crisis repair their tarnished images? A marketing expert offers General Electric and Tokyo Power Electric Company some advice.
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On March 16, 2011

Never Confuse a Domain Name With Marketing

Once upon a time I ran into a group of entrepreneurs who had a business plan based on the simple power of a domain name. I won’t say what that name really was, but let’s pretend it was…