On March 1, 2011
A Confused Customer Is Good News… for You
Sometimes it's in your best interests to keep the customer in the dark about your product category.
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On March 1, 2011
7 Reasons You Should Buy A Small Car
Americans don't like small cars, right? But the rest of the world does. So how do carmakers, and especially the resurgent Big Three, bridge that gap? It's not as hard as it looks.
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On March 1, 2011
Playing in the Street: Why Public Pension Funds Blow Up
Stocks, real estate, LBOs, derivatives, hedge funds -- state retirement funds have tried them all, often under the tutelage of Wall Street. So why do they keep getting burned?
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On March 1, 2011
Richard Branson on Winning Customers’ Trust
The British billionaire on how his publicity stunts helped build the Virgin brand.No tags for this post.
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On March 1, 2011
Amateur Hour: YouTube Bans Levi’s “Rear View Girls” Over Basic Legal Error
General counsel at Levi's and BBDO seem to have ignored an elementary piece of marketing law -- get permission before publishing.
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On March 1, 2011
Is J&J Cooking Its Books? Suit Alleges Double-Counting at the Pharma Giant
Scott Bartz, a former sales compensation manager at J&J, alleges that the company is cooking its books in ways that could lead to prison time for senior managers.
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On March 1, 2011
Game Developers Conference: Consoles Are Tired; Mobile Is, Um, Wired
Facebook games and cell phone entertainment are the highlights this year -- and for good reason.
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On March 1, 2011
Is the BlackBerry PlayBook Ideal for Business?
If Apple is correct that 88 percent of Fortune 500 companies have tested or deployed its iPad tablet in some fashion then there's a hungrier appetite for tablets in the business world than previous believed.
And…
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On March 1, 2011
How the TED Fellows Program Develops Leaders
What do a German designer who finds ways to make animal superpowers available for humans, a young MIT professor designing structural components that can self-assemble into entire buildings, and a Bahraini youth activist trying to protect and promote the rights…
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On March 1, 2011
How I Ensure That All My New Hires Are Top Notch
When it came time to finally hire staff, Phara McLachlan discovered it was much tougher than she anticipated. Here's the process she developed to make sure she finds the right fit.
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