On December 14, 2010
How to Build a Brand Like Corona
Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products. He is the author of the HBR article Why You Aren't Buying Venezuelan Chocolate.
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On December 14, 2010
IT Key To Cutting Costs For Small Businesses
Nearly three-quarters of small businesses consider IT to be a key driver in helping reduce the costs of operations, according to research firm Techaisle.
The top three IT initiatives for small businesses are:
*Migrating from older technologies
*Maintaining…
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On December 14, 2010
Retinal Scans: The New Airport Time and Money Waster?
A Madrid airport will implement a pilot program using eye scans to identify passengers. However, the concept has a number of issues and there's a good chance that it could cause, not solve, problems.
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On December 14, 2010
Getting The Most From Google Adwords
'So, is it easy to get into Adwords?' was one of my questions to Philip Shaw of CleverClicks. 'It's easy to get wrong!' was his reply.How true.In this short video interview, Philip tells us...
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On December 14, 2010
BNET’s 10 Best Fashion Industry Moves of 2010
The fashion industry was a great place to see some stylish management moves in 2010.
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On December 14, 2010
Continental’s FareLock Is the Kind of Fee Everyone Likes
A good airline fee is one where everyone benefits, and Continental's FareLock is one of those fees.
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On December 14, 2010
Can Yahoo’s Rumored Cuts Keep Its Goose From Getting Cooked?
Yahoo is planning to cut its workforce by about 650 employees Tuesday, according to numerous press reports, in response to pressure from investors who want the company to inject some life into its lackluster stock performance. The…
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On December 14, 2010
Amazon Sells Millions of Kindles; Maybe There’s Hope for E-Readers Yet
Amazon sells millions of Kindles in 2.5 months and the Barnes & Noble NOOKcolor isn't far behind - look out iPad. Maybe the real killer tablet media reader has yet to arrive.
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On December 14, 2010
Do You Know Your Company’s Competitive Advantage?
The key isn't which company is better. It's understanding which customers buy from you--and why.
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On December 14, 2010
Want a Successful Business? Stop Focusing on Revenues
There's a big difference between profit and revenue. The first gives you a healthy, growing company; the other may leave you as the living dead.
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