Office Space: Push It!
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SBA Head Karen Mills to Hold Live Chat Today
The Small Business Administration's chief Karen Mills is scheduled to hold a live webcast today at 3:15pm ET at WhiteHouse.gov. You can submit questions by email. The chat is in advance of a White House forum Wednesday on small business financing. You can also submit questions via Twitter to @BusinessDotGov.
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Jack Covert Selects – Too Big To Fail
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Levity is Latitude
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What I Learned From Writing 42 Guest Posts in 7 Weeks
Before you get too impressed, hear this: I did it all in self-defense.
Let me give you some quick background.
I have extreme Tourette’s Syndrome, as Sonia noticed recently. Tourette’s makes people move or vocalize involuntarily and occasionally results in unspeakable awesomeness. My motor tics range from eye blinking to punching myself in the face to even stranger things. My phonic tics range from clearing my throat to hooting and yowling and snarling and slobbering and screaming like the Tasmanian Devil.
Did I mention that I work in a quiet library?
There are only a couple of things that help when it gets bad. Guitar, kettlebells, talking, and writing -- they are all forms of distraction that force the itch out of my brain for a while.
But sometimes none of them work. In September I was having a horrible time and couldn’t shake it. I needed a project to focus on. A big fat distraction.
Enter the guest post ultra marathon.
Come one, come all!
I wanted everyone to know they could ask for a guest post, but I still got a lot of “My blog’s probably too small, but . . .” I have a lot of readers with big blogs, and a lot of readers with tiny, new blogs that are still swaddled in onesies. All were fair game.
The criteria
I asked everyone who wanted a post to provide:
- A URL and blog title
- A topic
- A word count
- An interesting angle to approach it from
I said I wouldn’t write about anything I felt was unethical, morally reprehensible, or obvious spam. I didn’t want this bio floating around the web:
About the author: Josh Hanagarne is the author of Cialis Rules! He enjoys popping a few Vicodin in the morning and a dozen Viagra for lunch. His hobbies include MAKE CRA-Z MONEY FROM HOME! and topless tell-all webcam romps.
Luckily, I didn’t get any of those solicitations. Well -- not many of those.
The response
Uh oh.
I published my post, subtitled “Let’s Get Stupid,” at about seven in the morning in the United States. By one o’clock my teeth were chattering with fear as I looked at my inbox: over 70 submissions.
Refresh. 75.
Refresh. 80.
Uh oh.
Who were these people? I was going to be writing guest posts for blogs about stock options, personal development, computer programmers, home schooling, study skills mentoring, blogging, advice for women, fussy academics, chemists, Capoeria buffs, kettlebell nuts, corporations in the process of building websites and trying to make everyone get along, and so on . . . .
A smarter man, a man whose brain was less of an apocalypse, might have scaled things down or extended the deadline. But this was exactly what I needed.
To work, then.
The first week and onward
I wrote 15 guest posts in week one. They all published within a few days. When the dust cleared, RSS numbers had jumped by 200 during those seven days.
The remaining six weeks were similar. Sometimes I wrote more. Sometimes less. Sometimes I wrote guest posts that I never saw again. My posts appeared with different titles, different pictures, different fonts, and the traffic just kept coming.
After about 10 days, my tics had subsided, but I was committed to the project. I was having a blast.
Lessons learned, surprises, and observations for anyone who wants to try this
By November 1 I had written over 50 posts. 42 of them had aired on other blogs. Here is what I learned:
- A lot of bloggers seem to have a fear of guest posting. Get over it or be happy with your current rate of growth.
- You will meet awesome people.
- Those people will act like you are doing them a favor by borrowing their traffic.
- You are doing them a favor, provided you give them something they can use. I love to have guests!
- This marathon approach is not for everyone. Do not try to write more than you are capable of. Test yourself but don’t flame out. I have a masochist work capacity and I still wound up with more than I could handle. I thought I would get the 80+ posts written before November 1. Life, sleep, the flu, a book proposal, and kettlebells all conspired against me.
- Don’t commit to anything that will prevent you from taking care of business at home(page). There’s nothing more pointless than writing a killer guest post and having all those new visitors land on a dancing Hello Kitty graphic that’s a year old.
- Don’t pretend you know things you don’t. If you can’t talk about stocks, either find another approach or turn it down. Don’t be a poser.
- Don’t be afraid to say no when people pitch ideas to you. You made the rules, right?
I don’t regret doing the marathon, but I won’t do it again if I don’t have to. I still have nearly 40 posts to get through before I’ve knocked out that initial batch. I’m going to honor them all. In the meantime, if you’d like to be added to the queue, you know where to find me.
I can handle it.
About the Author: Josh Hanagarne is the twitchy giant behind World’s Strongest Librarian, a blog about living with Tourette’s Syndrome, kettlebells, book recommendations, buying pants when you’re 6’8”, old-time strongman training, and much more. Please subscribe to Josh’s RSS Updates to stay in touch.
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10 plus SEO Questions, Google Rules
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Can Wikipedia Compete in China?
Why does China fascinate so many of us? It has such promise, but with unparalleled complexity. I'm part of a team working with the Wikimedia board to conduct some strategic planning and as we continue to delve deeper into the Wikimedia strategy process, the question of China looms large.
And for good reason: There are 300M Internet users in China today and less than 1% of them are Wikipedia readers. This is by far the lowest positioning of Wikipedia in major countries (by way of comparison Wikipedia ranks 9th in India). Adding to the challenge, Wikipedia faces two local competitors in Baidu and Hudong. Both are for-profit businesses. Wikipedia also operates from offshore, meaning slower site performance and easy mechanisms for censors to block access.
As I referenced in my last blog, China Internet experts are skeptical that Wikipedia can make it in China. One expert laughed out loud at the prospect and suggested partnerships with Baidu or Hudong. Another argued that non-Chinese sites including giants like Google and eBay are getting beat by the Chinese for a good reason. The Chinese are Chinese. They deliver what their Internet users want. They aren't inhibited by "global" ideas of what a site should look like or deliver or values regarding censorship.
The interesting thing is that Wikipedia Chinese continues to develop and grow. The number of substantive articles grew by 40% over the past year and the community of contributors expanded by 14% to almost 2,000 active editors. Are the skeptics right that Wikimedia faces the same fate as the Internet giants or is there something different about this community-driven nonprofit? It would be great to know what you think as we consider what Wikimedia should do in China.
Barry Newstead is a partner at The Bridgespan Group currently supporting Wikimedia's open strategy process.
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10 Simple Easy Ways to Green Your Business
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Brand Booster 21 Day 15: Build Your Online Brand
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Creating Exceptional Customer Experiences, Both Coming and Going
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